Magento is an open source e-commerce platform, which offers all online merchants and business owners a flexible shopping cart system, as well as full control over every aspect, content and functionality of the online store. Magento offers a fairly extensive catalog of management tools, marketing and search engine optimization, therefore it is considered one of the best ecommerce platforms available today.
Furthermore, the Magento capability allows store scaling from just a few simple products and needs to easily expanding to tens of thousands of products without having to switch platforms. Not only that, it offers an important variety of themes and plugins that allow to significantly improve the customer experience.
One of the best aspects of Magento as a platform for Ecommerce, is that it has been designed as an application that can be used by someone who does not even have developer knowledge. Remember that with an online store there are many aspects that need to be configured in such a way that how well they are carried out depends on the vision you have for business.
However, when a more personalized functionality is required, it is where a more complex programming is needed, but even so you can find a large number of tutorials and online support to make the correct configuration.
Regarding the benefits of using Magento, first it must be said that this is a platform that is easy to install, plus additional designs and plugins can be added. Not only that, the open source technology offers e-commerce solutions that are scalable and flexible, in addition to that the platform allows various discounts and promotions during the purchase registration, it even offers support for more than 50 payment platforms.