Facebook Insights is a very powerful tool that allows you to track interaction that users have with your Facebook Page. This tool can only be viewed by page administrators and can be used to track the number of active users and better understand page performance.
Thanks to Facebook Insights you have the opportunity to determine the best moment of the day or of the week to publish or share your content, as well as the most popular type of content. One important thing to consider is that this tool is constantly updated to reflect the evolution of your Facebook Page and the patterns that can be formed.
Why should you use Facebook Insights?
When you use these tools, you realize that you receive a great deal of information regarding the way your content performs on the web. social platform. You may even discover that your content is generating a much better impact than you originally expected.
Al use Facebook Insights you have the opportunity to maximize your trading strategy.
Also, all this information helps you stay in touch with the content that is best for your business, putting aside the things that do not work. Once you access the tool, the range zone is the area where you should pay a little more attention. Here you can take a look at the peaks in the graph, which in this case correspond to posts with a wide scope.
You can take note of this data as you will probably want to share or replicate this content again. On the Posts section, you can check the participation percentage, which is one of the most important statistics to monitor.
With Facebook Insights you can know the number of people who interacted with your publications, which gives you a more realistic measure of user interest in your content.