With the passage of time, a great growth in ecommerce, positioning itself as a very important portion of the international business, growing more and more and gaining the trust of customers; however, there is a portion of the eco-commerce Who is having a hard time growing in the online business world, we are talking about the charity sector.
It is difficult for a site online charity incentivize people to leave Donations because donors don't get anything physical in return, not even a ticket, a sticker, or anything like that. Only one thank you email for having contributed to the cause for which you donated.
How can people be incentivized to leave donations online?
Turn the donation into a product:
Numerous sites of charitable donations are using this model, because it is much more satisfying for the donor to have donated money in a way that feels like giving a gift, rather than feeling like they are putting that money into a simple container. One of the most popular examples of this is the '' Buy a goat '' or '' Buy a cow '', used in the Oxfam Unwrapped site, in which they pass the donation as a gift to a rural community in Africa.
Open an online store:
Many of the charity sites also sell physical products in exchange for donations that function as a source of income, give image and publicity to the mission of the charity, and provide the donor with the experience of obtaining something in exchange for their contribution. Some of the products that are generally sold on these sites are shirts, mugs, earrings, bracelets, among others.
Use email to maximize impact:
You can customize the email the donor receives with a story about the impact experience you have your donation for the charity you are contributing to, and in many creative ways you can involve the donor even more with the cause and making your donation more important.