Voice purchases may currently be at a very early stage, however, consumers have increasingly started to do without voice tools such as Alexa, Google Assistant and Cortana. For this reason companies must be fully prepared to begin to use the power that these tools provide for the growth of trade outside of what we conventionally know.
Most voice assistants they are used to date with general tasks on topics such as music, movies, asking for time, internet searches, etc .; it will only be a matter of time before voice shopping becomes a reality and lifestyle for consumers.
A large number of merchant companies have begun to pursue or become part of voice purchasing systems, forming alliances between companies with tools of artificial intelligence for voice. Companies like Walmart, Target, Costco, and Home Depot, are among the most recent to join this technological trend.
Shopping Using voice is nothing new, that is, all purchases are made with the use of voice and this has been the method since the beginning of time, but transactions are regularly made by interactions in person or over the phone. In such a way that convincing consumers to use their voice to make their purchases through their phones or other devices can be simple.
Voice is the most common method for human interactions, so voice tools like Alexa, Siri or Cortanthey are becoming more and more familiar to consumers, while advances continue to be progressive it will be increasingly common to see these types of interactions and purchases do not seem to be an exception.