There are several aspects to consider that could eventually change SEO in ecommerce and that are related to visual search. For example, our brains are known to process images up to 60.000 times faster than text. Not only that, after three days, clients still retain 65% of visual stimuli compared to just 10% of auditory stimuli.
How Visual Search Impacts Ecommerce
In addition to this, Consumers are 80% more likely to engage with content that includes relevant images. Content with relevant images generates 94% more visits than content that does not include images, therefore this type of content is the most important factor in the purchase decision, for 93% of buyers.
Of course marketers have known for a long time that Compelling images are key to increasing conversions. And for Google, the use of images is still very important with respect to SEO.
Despite this, a problem that continues to affect buyers and e-commerce retailers themselves is the difficulty finding specific products using a text query. This is particularly true when consumers do not have certain information or do not know how to describe a specific product.
Keywords for a product lead to not just hundreds, but thousands of products. Use visual search aims to change the way we find products online. Unlike reverse image search, which often relies on metadata, visual search uses pixel-by-pixel comparisons to deliver results with similar marks, styles, and colors.
It can then be said that the visual search "reads" images to identify product color, shape, size and proportions, even the text itself, to identify the names of the brands and products.