High-quality content marketing is essential to attract customers and increase sales. But other types of content are also essential; the user generated content, is in fact a great value e-commerce tool that can help your Ecommerce to improve sales.
Why User Generated Content Matters
According to some reports on the Internet, 71% of buyers agree that the customer feedback makes the process of buying a product more comfortable. For their part, 82% of consumers also consider that the user generates opinions of great value. And even more importantly, 70% of all buyers will see the comments or ratings of other buyers, before making a purchase decision.
What are its benefits for Ecommerce?
Online commerce does not allow the customer to check the characteristics or quality of the productTherefore, a comment from a buyer who has already tried the product can fill that gap by providing relevant information for other interested buyers.
The content generated by the user is also one of the easiest ways to alleviate the fears of online shopping. It must be taken into account that customers are eager to know the experiences of other consumers with that product, therefore they are more likely to buy them when they know the positive opinion of other buyers.
It should also be remembered that many people are creating "unboxing" videos, where they show the product with all its characteristics just out of the box. Images on Instagram, comments on forums, etc., create a feeling that the product is actually good and consequently it is very likely that they will end up buying it.
The display and promotion of user-generated content, it is a proven and profitable means of gaining the trust of customers and therefore, this will be reflected in an increase in conversions of the online store.