Electronic commerce has been transformed from the first online transactions of the 90s to the present day. Technology has been the spearhead in the revolution in this sector. In this transformation path, forecasts indicate that artificial intelligence (AI) is the technology that will most impact eCommerce, according to Gartner. It is estimated that by 2023 the majority of organizations using AI for digital commerce will achieve at least a 25% improvement in customer satisfaction, revenue or cost reduction.
From this reality that the sector presents at the moment, there is a trend series which will be very important for the start-up and development of online store or business projects. For which we are going to expose you some of the most relevant ideas at this precise moment. In order to help you manage your business from now on.
From where it is very important to contemplate the fact that The user or potential customer has a unique shopping experience where you can walk around the store as you would in real life and discuss with your friends what you are seeing. So that in this way, you can make a decision with greater guarantees of success from now on. And that is, after all, what is involved in these special cases.
Future of e-commerce: chatbots
Of course, advances in Artificial Intelligence will mean the revolution of chatbots, applications already implemented in the online market that will begin to consolidate positions from 2020, especially in the field of customer service. Chatbots are small programs that can read and reply to messages in seconds. A rising trend that, in addition to revolutionizing (and lowering) customer service, will allow obtaining information from users through big data analysis.
From this point of view, chatbots can imply the modernization of the entire digital sector in the world, whatever its nature and management treatment. Not surprisingly, it is a technology that allows a user to have a conversation with a computer program, usually within a messaging app, such as Facebook Messenger, Slack or Telegram. Knowing its definition is fine.
- With a triple application that you can carry out in your store or online store. Through the following actions that we are going to show you below:
- Encourage sales: in this case, the conversational model guides people in the selection, search and purchase of our brand's products and services.
- Optimize customer service: by resolving doubts and complaints, quickly and with the aim of streamlining procedures for users.
- Generate content: facilitating access to periodic updates as an alert or by sending personalized messages based on the conversation previously held with the chatbot.
Any of them can generate a great benefit in your professional performances. With a series of benefits such as the following: efficiency, optimizing spaces, making operations profitable or increasing the sale of your products, services or items.
Social commerce
Another strategy is that this system, in the online shopping market, the mobile phone gains market share. We do not get tired of repeating that is one of the preferred devices for e-commerce. Search for information, buy and pay, with increasing security, from anywhere and at any time. With the additional advantage that you can improve the performance of your company from any technological device, even the most innovative.
While on the other hand, you cannot forget that this strategy in digital marketing will allow you from now on that you are in optimal conditions to connect people with products so that each one can make better purchasing decisions. To the point that in the end you can formalize shopping without leaving social channels, from the user profile. With a system that is more hyperactive than in the other formats in digital marketing.
Augmented Reality (AV)
Another solution is represented by augmented reality, it is nothing more than a mixed reality that combines virtual elements with the real world. This technology allows the product catalog of an online store to be displayed in augmented reality. Users can see the products in detail e interact as they wish. To the point that it will be able to make it easier for you to design and make a catalog with any type of product such as: clothing, footwear, electronics, furniture and accessories, among some of the most relevant.
From this point of view, you cannot forget that augmented reality will allow you from now on virtually place your products in any space. As the main novelty with respect to other very relevant marketing models. So you can find a model to improve the status of your business or online store. With all the benefits that this system can generate for you at some point in your professional life.
Green logistics
How could it be less, the involvement of the green economy has also had an impact on this kind of online businesses. Because within this scenario at stake in the business sector, the so-called green logistics will play a very important role from now on due to its special relevance in the creation of new digital business niches from now on.
Through the long-awaited emergence of environmentally friendly logistics. Concern about global warming is becoming part of the political and social agenda, and consumers are increasingly aware of the effects of their consumption. With a higher growth potential than in the other online sectors. Because it can be a very profitable option for the next few years.
As well as the fact that it can contribute the odd idea to new entrepreneurs and from a more innovative format than others that have been strongly established in our countries in recent months.
Either way, it is the right time to discover the enormous potential of eCommerce. Well, after a few years of spectacular growth, Spanish e-commerce is entering a stage of maturity. In this new phase, technology, logistics, multi-channel and above all the customer experience will be the decisive factors for success. From where you can channel your ideas to launch a business of these characteristics. From where they will be able to offer a better experience to buyers based on their buying habits and whose actions you can benefit from right now.
5 trends that will shape the future of eCommerce
Visual commerce. It is a technology based on artificial intelligence that allows users to interact with products in a visual and immersive way. This technology ranges from 360-degree videos to visual searches, augmented reality or virtual reality.
eCommerce by subscription. A system whereby organizations receive recurring and predictable revenue and where customers enjoy convenience, cost savings, and product customization. A subscription idea that was born in the digital consumption of music or audiovisual, such as Spotify, Netflix or HBO that has reached popularity in other areas such as beauty with Guapabox and Birchbox, or in shopping clubs such as Privileges in
Purchases. According to the consulting firm Gartner, it is estimated that by 2023 75% of organizations that sell directly to consumers will offer subscription services, but only 20% will achieve increased customer retention.
Personalization. The options for customizing the customer's customer journey are numerous. From the set-up of the landing page, the search, the recommendation of products related to the client, the banners, the offers or the cross-selling. And it is that customization is capable of converting more purchases, as well as strengthening the commitment, loyalty and customer satisfaction with the organization.
Artificial intelligence in eCommerce. AI applies advanced analysis, logic-based techniques and Machine Learning or machine learning that aim to automate decisions and simplify processes. In eCommerce, the implementation of artificial intelligence makes it possible to detect fraud, personalize content, recommend products, categorize images, optimize prices based on demand or segment customers by categories.
Additional income strategies in eCommerce. The techniques to obtain additional income that at the same time improve the customer experience, in e-commerce, go through advertising, affiliate marketing, internal cross-selling or loyalty or rewards programs implemented from third parties, which return a minimum 10% of the purchase made. The objective is to increase the income statement beyond sales, offering the customer added value.