Even today in the middle of 2017, there are still some companies that do not take seriously the concept of mobile devices and its importance in e-commerce. We know the advantages of the mobile platform for ecommerce, but it is still good to take measures that help us optimize the mobile approach and not fall into the trap of relying solely on the desktop platform.
Focus your Ecommerce on the mobile platform
There are several things you can do to boost your business presence on the web. mobile platform. You can factor the conversion between teams when planning device bids, making mobile device conversion rates look much healthier.
It is also important that you consider the way in which the mobile devices They can drive more phone calls or visits to your online store to increase sales. It is recommended that you implement data capture using the email or remarketing in your strategies.
By doing this, users accessing through your mobile devices, are in the research phase, which means that you can try to encourage them to visit or return from the beginning.
In any case it is important that you make sure you have offer modifiers of devices at the ad group level. Keep in mind that some keywords work differently depending on the device being used, and therefore campaign-level bid modifiers really won't be enough.
Finally also keep in mind that you must implement in your Ecommerce, ads that are only for mobile devices. The ad copy may appear to be of very poor quality if the description lines as well as the links of your online store are truncated.