And the famous Black Friday is close, and there are many online stores that do not want to miss the opportunity to get ahead and be among those chosen to carry out the pfirst Christmas shopping. This typically American phenomenon, which this year will take place on November 27, already has a global reach, and it is a claim that eretailers can take advantage of a lot.
Black Friday is a designated date for merchants and buyers. However, many online shops, taking advantage of the pull, they advertise false or confusing promotions to try to win customers.
Spaniards await Black Friday with more excitement than sales
As with American consumer trends, such as Halloween or Valentine's Day, Black Friday has quickly gained popularity in Spain. Their deeply discounted business card has helped carve out a niche in the Spanish market. Since in 2013 Amazon great deals will be announced on Back Friday, the date has become a reference for online shopping.
Tips to get the best deals online during Black Friday
From idealo we have how to buy online during Back Friday without getting ripped off.
1. - Create a wish list before Black Friday
Just one month before Christmas, Black Friday represents a great occasion to carry out the Christmas shopping and find the gifts you want to buy at a lower price.
To avoid unnecessary expenses, Idealo advises to include in the Favorites list from its portal (www.idealo.es) all those products that interest you. The objective will not be to finalize the purchase at that time, but to observe the evolution of the price of the products and see if when the day arrives you can see a truly interesting reduction.
In addition, with the Idealo app, available for iOS y Android, you can easily see if the sale price has changed or not based on the color in which it appears. The price is shown in green if it has gone down, in red if it has gone up and in orange if it has not changed since you saved it in Favorites.
2 - Beware of false discounts
Before closing your first "good buy" it is important to make sure that it is really a good deal. From Idealo they give us some tips to identify the real bargains.
- The discount is calculated from the recommended retail price. Advertised discounts sometimes refer to the manufacturer's recommended retail price, but it does not have to be the price used by stores up to that point. The latter often offer products at lower prices. If the amount of the reduction refers to the recommended selling price, the discount is not as advantageous as it seemed at first glance.
- Reduced prices do not include shipping costs. A recurring deception is hiding high shipping costs. In some cases, merchants encourage you to add more products to the shopping cart to reach the minimum quantity required for free shipping; an effective technique to make compulsive purchases that you may later regret.
- Compare the prices. Bargains featured in some online stores during Black Friday may be cheaper in other stores, even if they are not marked with a discount. Prices can vary so much from one store to another that it is always worth comparing prices, whether you buy online or in a physical store.
From Idealo they remind us that their application can scan the barcode of the product you have seen in a physical store and compare if the prices offered by online stores including shipping costs are lower.
3. - Make sure of the seriousness of the store
Even if you have found the product you were looking for at a price that you cannot miss, you should not get carried away by emotion and simply buy. You should verify that the store is trusted to avoid falling for the many scams that can be found on the Internet.
From Idealo reminds us that his team checks the seriousness of each and every one of the stores before starting a collaboration. In addition, the incorporation by online stores of a quality label, such as the Trusted Shop or Confianza Online seals reflect the seriousness of the portal. If the page does not have legal warnings, conditions of sale or contact options, we recommend consulting another online store.
In addition to reviewing the Legal warning, which is mandatory for every online store, you also have to check the General conditions, which are also mandatory for these sites. Consumers should consult these terms before ordering and check the most important points such as payment, shipping and return methods.
4. - Check prices in other countries
Black Friday is not only celebrated in Spain, but the tradition has reached all of Europe. For this reason, it is worth keeping the international market in mind when looking for a good offer, since the price differences can be very large for some products.
However, do not forget that the final price may vary when adding the additional costs, which depend on the country in which the delivery is made. Before placing an order from abroad, check the following:
- If the store ships to Spain
- How much are the shipping costs?
- If there are other additional costs to the indicated price
- What are the repayment terms.
Watch out for Cyber Monday deals
Great online deals won't end on Black Friday. In its shadow the increasingly popular Cyber Monday, to be held the following Monday. Over the years, Black Friday and Cyber Monday have strengthened their online presence, and it is no longer two specific days in which online sales soar, but many online stores extend their offers from Friday to Monday or, in some cases, even for a week, so it will be time to keep your eyes wide open and see what happens with online prices from November 27 to 30.
The general conditions are mandatory in an online store, so as you say, it is always advisable to review them before buying since the return conditions, etc. are indicated. All the best
These tips are really useful for shopping online. Definitely the role of product identification is very important to know what is really being purchased. I recommend that all companies that wish to sell through these channels implement the barcode. In my company we did it with GS1 Colombia and we have done very well.