The field of Ecommerce it is constantly evolving, so marketing techniques that worked last year may not be effective today. Therefore, here are some things you should check to be successful with an online store or e-commerce site.
Responsive design
The mobile devices they represent a very high percentage of traffic to e-commerce websites. If your Ecommerce site does not have a mobile-friendly design, it means that it does not adapt to the size and capabilities of the user device, with which your shopping and browsing experience is poor.
Rich content
Because shoppers are likely to become more fickle from an increasing number of shopping options, it's important to offer helpful content that ensures they return to the store and buy again. Rich content It can be better product descriptions and images, video content, social media content, or blog content.
Ecommerce site performance
The Ecommerce sites that load faster, experience better conversion rates. In fact, Amazon has indicated that 100 milliseconds in additional load time can reduce sales conversion by one percentage point.
Microdata
Microdata They are a standard that aims to help search engines and web browsers better understand the content of a site and at the same time provide a better user experience. For an ecommerce site, the main benefit may be in the way it appears in search results.
Multiple sales channels
Selling through multiple online channels It can increase the sales of an Ecommerce site and also its profits. It is therefore convenient to use tools to manage and automate product shipments, as well as to manage order processing.