To understand what stands for Conversion Rate Optimization, first you have to start by defining what conversion is. When we talk about conversion we are referring to the process in which the visitor to a website takes an action that you want them to take.
This action can be subscribe to an email newsletter, create an account with a username and password, make a purchase, download an app or something else entirely. Whatever action you want your visitors or potential clients to take, this action is what is going to be measured and what is being optimized.
There are several characteristics that are associated with conversion rate optimizationincluding, for example, that it is a structured and systematic approach that aims to improve the performance of your website.
It is also considered to be made up of thoughts, especially of analysis and user comments. It is also a process defined by the objectives and unique needs of the website, in which the traffic you already have is taken and made the most of it.
It is equally important clarify that conversion rate optimization It should not be done on the basis of assumptions, hunches, or what others are doing. What is sought to improve conversion rate is the total number of conversions.
That is, the number of people who did what is defined as conversion. To obtain the conversion rate must be divided by the total number of conversions above by the number of visitors to the site. For example, a site with 5000 visitors and 50 conversions has a conversion rate of 1%.
The amount of time people spend on the site, the exit rate, as well as the average visits to the page.