Why are the packages in which you ship important E-commerce? During the e-commerce in the past years for many companies the way of packaging their shipments is an essential part of their business, so it counts as a great responsibility for them and an important aspect.
The appearance of the packages and what they contain inside is an important part of the shopping experience, and even also of the marketing and customer service. In my experience as a customer, I have seen packages with characteristic aspects of your company, be it the color, texture, shape, or just a small logo of your brand.
There are also companies that include within their package a small paper in which they thank the customer for their purchase, they provide links to share their satisfaction with the product on your website, so that you report a problem, and they can also include their return policies.
There is no standardized procedure on how to do the packages in e-commerce, so each company usually uses its own criteria. There are those who do not take it very much, and those who take this aspect as an essential part of their business.
The truth is that the appearance of the parcel is important to the customer's eye, and many times it can be the difference between whether the customer would buy again in the same store. Adding unique features to your packages, whether for decoration or functionality, or customizing the package for the customer, gives them a sense of belonging to the customer and can work as a way to build loyalty to the company.
Undoubtedly, in the future this aspect will begin to gain greater importance in the e-commerce, So if you own an e-commerce store, experimenting with different packaging ideas would not be a bad idea.