Long-tail keywordsare longer and more specific keywords or phrases that users are more likely to use when they are closer to making a purchase. Initially they may seem unintuitive, but in reality they can become a very valuable tool if you know how to use them. Next we will talk a little more about long tail keywords in ecommerce.
Long tail keywords in ecommerce
To better understand the importance of long tail keywords in ecommerceLet's say you have an ecommerce business that sells antique furniture. Your pages will probably never appear in the first organic search results for the keyword “furniture”, due to the enormous competition.
This is especially true if you are dealing with a small or just starting ecommerce business. But if instead of focusing on the keyword "furniture", you opt for "antique carved wooden furniture", you will reliably attract consumers who are looking for exactly that type of furniture.
Manage words long tail key for an ecommerce businessIt is simply a matter of defining the best lines of communication between your online store and the customers who are looking for what you are offering. If a user uses Google and writes "chair", the chances that they will end up making a sale are minimal.
On the contrary, if you write “hand carved wooden chair”, That user knows exactly what they are looking for and therefore is more likely to be willing to pay for the product and complete the purchase.
While it is true that you get less traffic with a long-tail keyword compared to a traditional keyword, the reality is that the traffic you generate will be more focused, more engaged and more eager to get what you offer.