When we offer a product or service on our website We try to describe it specifically so that our customers know the characteristics of what they are buying. Even so, it is normal that doubts of all kinds arise. If the customer thinks a good option to invest with us will automatically look for a way to communicate with us. The fact that you receive a concise response and in a reasonable time can make the difference between a sale from there the importance of communicating with your customers.
One of the main complaints from online customers it is the lack of an efficient communication system. It is very frustrating when we are urgent to acquire something and we do not receive a response. We will most likely turn our care to another provider. There are web sales pages They don't even offer a communication channel. These businesses cannot hope to prosper without having the slightest interest in serving their customers.
There are different ways to communicate with your customers:
- We can add a phone number where you can contact us. It is important to clarify the opening hours and availability depending on the region.
- An email in which they can contact us. Our responsibility is to be aware of our inbox so as not to miss any message.
- Being present in all social networks and having a team that knows how to handle them. In the same way, it should be our priority to answer as soon as possible.
- Adding a section of Frequently Asked Questions or FAQ where you give detailed answers to the most common questions asked by your clients.
You can choose the one that is best adapt to your business or use several. The important thing is that you choose the one with which you can provide an effective response to people in the shortest possible time. Don't lose customers by lack of information or an inefficient response system.