Everything indicates that the Netherlands and Italy will be the countries with the highest growth in their ecommerce markets for the next five years. It is estimated that in both countries the online sales retail growth by 14% until 2021. After the Netherlands and Italy, Turkey ranks next in eccommerce growth with an estimated annual growth of 13%.
This is some of the information that he gave us through a study conducted by Wordpay. They give us an exact reality of what is happening in the European markets and an estimate of how we will see the ecommerce market in the coming years.
E-commerce markets in Europe
According to the information in the study, the Netherlands has a ecommerce market valued at 21 billion euros so far this year, and it is estimated that it will continue to grow by 14% each year, until it reaches a total value of 36 billion euros by 2021. Internet access in the Netherlands it has remained stable at 94% of the population in recent years, so it is considered unlikely that ecommerce will grow solely because of internet access.
For its part in Italy, like the Netherlands, it is estimated that its ecommerce market value This year it is 21 billion euros and it is estimated that it will continue to grow 14% each year until 2021. Wordplay made the following comment about the growth of ecommerce sales in Italy: “Ecommerce has grown from 12 to 17% in Last year's total sales, total internet access has increased by 14% over the last 5 years. There are still many areas for improvement, opportunities that may reveal themselves for Italy to gain greater access to e-commerce ”.