It is always good to turn to the past and analyze the changes that occurred to e-commerce during the year, the evolution of digital business It has grown enormously during these times, so it is very important to notice how new technologies and business models have transformed e-commerce and learn from it for the following year.

Artificial intelligence:

For e-commerce, increasing the use of AI and automation of the marketing process is now an essential part. There has been a greater investment towards this technology with which e-commerce have learned to take advantage to learn about the tastes and interests of the clients and create advanced methods of personalization. Also do not forget the use of chatbots to improve customer service.

The rise of mobile e-commerce:

The continuous growth of commerce on mobile devices has been very significant this year, now it is beginning to notice that the majority of visits in online stores come from mobile devices. In some sectors, such as fashion, the percentage is 65/35 in favor of mobiles. However, in the sector, purchases are generally made on desktop computers, the general traffic being 60% in favor of mobiles and in the area of ​​purchases they are divided by 50%.

Business based on the shopping experience:

In this current competitive market, records are being broken in stores that declare bankruptcy, in these times just selling the products is not enough. In the following year, sellers have to find ways to convey to their customers the value they provide to their business and help them create an emotional connection and a sense of belonging to the community.