El purchasing power of the online consumer it has certainly grown and the results are remarkable. But there is actually much more to e-commerce than just sales. The impact of technology on ecommerce During 2016 it has made it possible to evolve in different areas and maximize functionality and services.
Global trade platforms
Technology it is essential to allow companies to expand their operations into new markets. SaaS models are a popular topic to maximize time to market and reduce deployment risks. Many companies are offering cross-channel SaaS offerings to meet emerging market needs.
Total customer experience
All the trading platforms technology provides key connections throughout the customer lifecycle. This includes marketing, sales, customer service, and retention through online and offline channels. Ecommerce businesses now offer a consistent and seamless experience to their customers.
New business models
All the Ecommerce technology platforms they are frequently studied to promote new business models and sales channels for the company. This has created open platforms for ecosystem partners for collaboration, markets, and social commerce.
Cloud Computing
El Cloud Computing It has also impacted ecommerce in terms of lower cost of ownership and greater scalability. This has allowed e-commerce companies to evolve and respond to opportunities with great agility.
The mobile platform
For many businesses, especially the retail segment, lSmartphones are currently the gateway to the brand. The mobile platform as a channel has grown rapidly in recent years, with online purchases from the mobile overtaking purchases from the PC. Mobile is becoming particularly important in channeling pre and post visit with the increasing search for images, location, mobile payments and voice-based search functions.