These marketing strategies can significantly increase your sales on your online business platform, at least they can increase it by at least 25 percent, based on the results of the Altman Vilandrie polls that were revealed this week. However, only 15 percent of companies take full advantage of these strategies.
Even companies that use these strategies may fail to maximize their sales due to a lack of coordination and integration within the company.
The strategies are as follows
Record customer journey
Un 70 percent of B2B platforms that are related to the market, record the journey of their customers, but less than 15 percent of them revalue these routes frequently. Frequent revaluation can increase sales by 3 to 5 percent.
Companies should monitor the your customers' shopping journey These should usually be monitored during the weekly or monthly review of the platform. Adjusting the journeys for each customer is the only way they can base a sales cycle.
Make sales and marketing work together
Coordinate sales and marketing After the initial sale you can increase the percentage of sales by 6 to 7 percent, but only 55 percent of B2B companies do this.
First you have to understand the key points regarding the sales and marketing organizationThen you have to implement a solution that can solve the challenges that the company has in hand.
This may include definition of roles and responsibilities in the company, aligning incentives, identifying measures of success, and investing in the right tools to do all of this.