Even though there is no magic formula to improve the conversion rate of an ecommerce site, it is a fact that all successful ecommerce business, share a common feature: product filtering. It is a feature that allows potential customers to search the online store for products based on certain criteria such as size, material, price, compatibility, etc.
Product filtering improves conversion rate
Basically, if in your Ecommerce does not offer filtering options for your products, then your conversion rate won't be as high as you'd like. Keep in mind that an online business with many different SKUs and large amounts of inventory faces a serious disadvantage compared to physical stores.
In a conventional store, retailers can display inventory in different departments, aisles, and shelvesHowever, when it comes to an online store, the information that can be displayed is limited, in fact it is impossible to perfectly display all your inventory at once. This is where product filtering and the value that it brings, comes into play, since online shoppers are allowed to sort products through a filtering, eliminating those products that do not interest them.
Tips for implementing product filtering
To improve the shopping experience of consumers by filtering productsIt is convenient that in your Ecommerce, you enable several filters at the same time. That is, you give your customers a lot of ways to filter the products.
It is also important that you incorporate a search bar, since sometimes buyers simply want to search based on a keyword. Buyers should also be allowed to easily trace the products back to the starting point at any time.