The economic recession in Brazil It has hit the Ecommerce sector and very hard, but Ecommerce is still growing in this country. To understand the state in which the Ecommerce is located in Brazil, In 2016, an online survey of retailers in Brazil was carried out together with the E-commerce company Brazil. Here are some discoveries of it.
Retailers suffer from operating in a country with an economic recession. About 60 percent of online retailers say that slow spending by their consumers is a significant obstacle to their growth in Ecommerce.
Online retailers They are increasing their budget in Ecommerce technology. Despite the pressure to give reduced costs during the problematic economic situation of Brazil, 64 percent of the Brazilian retailers surveyed are increasing their investments in ecommerce in order to smooth out the storm.
Phones are a large area of focus. Retailers report that an average of 20 percent of their online earnings now come from consumers purchasing products from their phones. In response to this, the 56 percent of retailers They are increasing their investments in cell phones. But Brazilian retailers have a great job to do: 50 percent of retailers are in their early stages of strategy development or have no mobile strategy.
Social media is a great customer acquisition tactic. This year, retailers in Brazil they also reported that social media is one of the most effective ways to acquire new customers. Like many global markets, the search market is a huge advantage. Online-only retailers see the success of being able to get more customers through social media, just as traditional stores get more success with everyday advertising.