The growth of e-commerce through image-based social networks is due in large part to the ability for them to users share and create multimedia content about the products they consume. If we add to this that most people have a camera on their mobile phones Wherever they go, we realize how important a role images play in any product or service we sell.
Now, more than ever, it is the consumer who is in charge of giving the product its image. And this change in the way we interact with customers can bring us multiple benefits, but also harm us. If they are satisfied with a product or service, they may decide to create content about it and make their minds known.
But no feel satisfied they are very likely to create negative content and share their opinion even more emphatically. The only way for the brand to position the message it wants is through the same means that the client uses, and these are the Social networks.
The rest for sellers in this social media based context is to take the risk and take advantage of all the great opportunities that they can bring. Shoppers are more connected than ever, and they look forward to the opportunity to talk about their experiences as consumers on social media.
Brands can use this to give know offers and promotions to create a new and bilateral relationship between client and company, in addition to encouraging and rewarding those clients who decide to show on their social networks how happy they are to have purchased our product. It is a very effective way to increase loyalty and increase sales.