Search engines They are the most used and most visited websites today, sites such as Google and Bing, they are the sites that everyone accesses when they open their browser. And given this, these sites are the best for e-commerce website marketing. And then we will introduce you to different strategies for the promotion of a e-commerce site on these search sites.
SEM
These are the acronyms of the English words "Search Engine Marketing", Which translated into Spanish means"Search Engine Marketing”. This is the term given to the way of promoting websites by increasing their visibility on search sites.
For example, if you search a search site like Google for the words "Televisions for sale”, The e-commerce sites that appear first to you will be the ones that have invested money for their promotion within these same search sites.
SEO
Also are the acronyms that mean in English "Search Engine Optimization", Which in Spanish means"Search Engine Optimization"This is the positioning that these search sites give a website, regardless of the purpose of the website.
This discipline has changed in recent years, due to the large number of updates they have received, but without a doubt this is very important since your e-commerce site is also positioned depending on two criteria that SEO has, which are authority, which refers to the popularity that your website has, a site that has popularity and high valuation, will be ranked first than others, and the other criterion is the relevance of the site, this includes the relationship which has the website with the given search.