If you have an eCommerce, or you are simply into what is digital marketing, surely from time to time you have come across the term sales funnels, something that is very necessary to learn from the base to get the most out of it.
But What are sales funnels? What are the benefits of using them? And how can they be created? Of all that, and much more, is what we want to discuss with you below.
What are sales funnels
Sales funnels, also called sales funnels, are a topic that is now heard everywhere. The problem is that, most of the time, we do not know for sure the true meaning of this term, which causes problems when creating it, applying it and obtaining the results that one expects. Therefore, a sales funnel concept that is truly understood is the following:
Sales funnels are the steps that a user follows until they finally buy a product or request a service from us.
In other words, it is a sales process that is established in steps, or phases, in such a way that the user is taken to where they want so that the last step is the purchase. Some believe that there is a next step, which is feedback.
Therefore, the sales funnels (which are so called because they have that shape, from larger to narrower) is a scheme in which we can define the steps that a user will take to become a customer of ours, either because they buy something in your eCommerce or because you hire a service.
What are the benefits of sales funnels
Looking at the concept itself, your mind may be considering the potential benefits of sales funnels right now. The truth is that there are several of them, among which we can highlight the following:
You will get to know your users and customers
In this case, when you start to create a sales funnel, your target audience is quite broad, to be able to reach many people. But, as the phases go by, that group gets smaller and smaller. Those remaining users are actually the audience that is interested in you, and you can gradually learn the expectations they have at each stage until you reach the end.
What is this for you? Well, it is very simple; to carry out personalized campaigns and to find your target audience, the one who is interested in what you sell or do.
Greater productivity for your company
When focusing on a specific group, or a specific audience, it is logical that save costs because you no longer have to invest in a large group, but on a smaller one, of those that will really give you more benefit because the investment you make will obtain better results.
You will know the phases that fail or where you lose users
The good thing about sales funnels is that, by being offered in several phases, you will know at each moment in which of them the users have stayed, if they have left, if they have moved on and the reasons why they have not continued.
And it is that, when there is a great loss of users in a certain phase, it may be that this is the problem (well because the message is not adequate, because there is no attraction, because they are disenchanted ...).
Phases of a sales funnel
You should know that sales funnels are not only used for what their name indicates, that is, to sell. They can also serve you, among other things, to gain followers on a blog, for example.
What you should keep in mind is that Every sales funnel is made up of three important phases: TOFU (Top of the Funnel); MOFU (Middle of the Funnel); and BOFU (Bottom of the Funnel). Or what is the same: the top, middle and base or end.
These 3 phases are actually divided into four steps in total that must be developed for sales funnels to be successful. These are:
Infatuation (or attraction)
It is the first phase, in which you have to attract users to your page, to your blog ... In other words, you have to make users want to visit your website. To do this, you have to use advertising techniques, whether in social networks, in search engines, in advertising on other web pages, forums ...
Once they reach your website, the next phase enters.
Hitch
Now that they are on your website, be it a normal one or an eCommerce, you need to convince them that you offer something that interests them, that they want. That is, you have to give it a content or product that really captures them.
Experts believe that this phase would be successful if the user subscribed to the page, because it becomes a mere user to a subscriber and potential customer. The truth is that this is the case, since if he subscribes and leaves you the data, it is because what you offer him has convinced him to do so. Regardless of whether or not I buy from you at that stage. Now, in the case of eCommerce, people rarely sign up for newsletters, unless you offer them something worthwhile in exchange (a discount, a code ...).
Another option is the opinions that other customers can leave you, and that serve to hook or convince users about your products and / or services.
Sales Funnels: Decision Making
Once that person has subscribed or seen the opinions about the products you sell, the services you offer, it is time for you to make the decision. This is the most important part of sales funnels, and where you can go wrong the most.
The reason is not so much to do with the fact that the previous phases fail, but because users are becoming more experienced and looking for good opportunities, so if you do not give them the confidence they need, nor do you convince them to buy from you instead of another, you will lose value and, therefore, a customer.
Sell
La last phase of sales funnels, and the one that you want to work much more, sure. In this phase, the product or service is presented and it helps to convince that user. To do this, you have to make clear the problem they have and the simple solution that you propose, that is, your product or service.
This phase is where you can fail the most, and out of 100 users, only 10 or fewer may complete the sales funnels. But it is important to see what those users have to have convinced them and why the others have not.