El sales funnel It is also known as a sales funnel, and it is a very important tool for eCommerce today, but not many give it the importance it deserves.
Therefore, below we want to help you know what a sales funnel is, what it is for and how to do it for your eCommerce in order to generate, as the name suggests, more sales in your business. Do you want to know how to do it?
What is a sales funnel
The sales funnel, also called sales funnel, it is actually a series of stages that a user goes through from when they arrive at your website until they become a customer.
Let's take an example. Imagine that you are looking for a book. You put it in the search engine and you get many websites that have it. So you click on one. You will read the synopsis and, if you like it, and the price is right, you will give it to buy.
It is already in your virtual cart, but it is not purchased, but the next step would be to process the order, where, in this case, they ask us for personal data to send the product and also give us the final price with shipping costs. Here it may happen that you go ahead or that you consider that it is too expensive and leave it. Only when the order is complete, that is, it has been truly purchased, is it said that the sales funnel is complete, because the user has gone through the phases that compose it.
Your mission is to accompany these users so that the process runs as quickly and easily as possible.
What is the sales funel for
Now that it is clearer to you what a sales funnel is, it is time to get to know how useful it is. And it is that many are left alone with the fact that serves to attract users and convert them into customers. But it is certainly not like that; There is much more. Specific:
- It helps you build trust. You need the person who visits your website to feel comfortable, and trust that, if they ask you for something, they will receive it and you will not keep their money.
- You transform users into clients. It is the most well-known objective and use of sales funnels.
- You increase the turnover. By having a scheme for users to become customers, attracting them and offering them something that makes them opt for your business, you will increase your sales and, with it, your billing.
Phases of the sales funnel
Before we have told you that the sales funnel is made up of a series of phases that are good to know. These in particular are the following:
- Catchment. It is the first phase, the moment when the user knows the web page, either by advertising, or by search engines, recommendation, etc. Here is a need to buy, but not a determination to buy on your website but start looking to see if you convince it.
- Leaflet. When that user begins to consider buying a product, he enters this stage, since the user has been captured and it is now when he takes into consideration whether or not he should buy the product in your store.
- Opportunity. The user is interested in the products you sell, and is even encouraged to put them in the shopping cart to get hold of them. But he has not yet taken the step.
- Qualification. Based on the interests that the user has, suggestions of other products that could be interesting for him are given.
- Closing. It is the final phase, in which the user becomes a customer because he follows all the steps until the order is finalized.
Benefits of the sales funnel in your business
Whether you have a small business or a large company, your goal is to sell to customers. Products or services. But for this you have to have a plan to get everyone who comes to your company or online business to buy from you.
That's where sales funnels come in. But you don't just get this. There are many more benefits that you should know As the:
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Know what expectations your customers have. In other words, better understand what they are looking for, what they want and what they see as negative. This is achieved through personalized campaigns.
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Improve productivity. Because by focusing on what works, you are avoiding wasting time.
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Show sales volume. Since the sales funnel allows you to know how many users go from the first to the last phase, and make separate modifications in each one to improve the result.
How to make a sales funnel for your eCommerce
As you have seen before, the sales funnel is made up of several phases, and these are in turn the ones that will tell you how to do one. In general, you should keep in mind.
In the attraction phase
It is the phase to which more people go. Therefore, you have to take into account a profile of users who may be interested. For example, imagine that you want to sell a depilatory cream. The most normal thing is that you campaign by advertising it so that everyone knows it. But there will always be a specific audience for her, such as women with a lot of hair, or men who want to take care of their physical appearance.
Your goal here is to search what do people need to be able to attack out there. In other words, you have to find out what people's needs are in order to deliver a message that tells them that you can solve it.
For this, tools such as SEO positioning, content marketing, Social media marketing, advertising ... will be your best allies.
In the proposal phase
The second phase of the sales funnel comes to us as a proposal, a phase in which users come to the web but we do not know them. So we have to give them something to encourage them to leave their data and power offer them products based on their interests.
Tools? Well, landing pages, forms, subscriptions ...
Opportunity
Those who go to this phase are already in contact with you, which means that now you can send them personalized information to help them choose your store and not that of others.
In this case you have to improve your relationship with the user, either in emailing (which is the most effective and right now less invasive) or through other channels such as personalizing their visits to the web (with the suggestion of personalized products).
And in the rest of the phases?
The rest they depend more on users than on yourself, beyond building a website that is intuitive, easy to carry out the sales process, and fast.
Is it clearer to you what the sales funnel is and what it is for?