Retailers are also finding a place in e-commerce, since the number of potential clients and the registered income obtained are significant enough to invest more in trading platforms and not only in physical establishments.
An example of these Retailers are Walmart in some countries offers the possibility of "doing the super" by means of the computer or mobile and receive the products at home in a matter of a few hours using their own means of distribution, which becomes a saving of time and money for both parties. The Grupo Inditex sells in many European countries through the Zara, Bershka or Pull & Bear sites and some from the rest of the world, with this the consumer has the opportunity to buy what they like the most without the burden that sometimes causes queuing to pay for items.
Larger companies are looking to "modernize" again, because in addition to the potential it offers electronic commerceIt is also a good tool for internal control processes, since databases are created with prices and quantity of products ready to be shipped, the goods are detailed and classified, in addition to taking advantage of the distribution and logistics channels.
The experience and prestige of many large retailers are taken advantage of by sell online it is easier for a consumer loyal to a brand to buy its products on its official website than to buy them outside of it.
Clothing and electronic brands are the ones that obtain the greatest advantages from this type of commerce because their customers have the confidence that the product will be the same whether it is bought in a physical store or on the internet, a clear example of this is Abercrombie, American Eagle, Apple or GoPro to mention a few.