The sector of eCommerce it advances at full speed in Spain. It is expected that in this year 2015, sales of Spanish online stores they break a new record, surpassing 15.000 million euros in turnover and the prospects for 2016 are even better.
This is shown by the data collected in a graphics made for PrestaShop the most used open source eCommerce solution in Spain. More than 40.000 online stores already use Prestashop in this country.
Online sales in Spain are consolidated
According to the latest report from the National Markets and Competition Commission, online sales in Spain totaled 11.575 million euros in the first three quarters of 2015. If the same trend continues in the fourth quarter, this year the Spanish eCommerce will overcome the barrier of 15.000 million euros, a new record after the 14.610 million euros in 2014. In 2016, Spanish online stores will invoice 24.700 million euros, which represents an increase of 40%, according to the forecasts of The Boston Consulting Group.
By the end of 2015, 67% of Spaniards will have bought on the Internet at least once in their life, according to the Interactive Advertising Bureau (IAB). The average online spending in Spain stands at 658 euros per year, still far from the 1.117 euros in France, 1.350 euros in Germany or 1.549 euros in the United Kingdom according to RetailMeNot data. Despite this, Spanish eCommerce will have grown by 18% in 2015 according to the IAB, a rate higher than that of other leading European markets such as France (17%) or England (16,2%).
The same study indicates that Spaniards buy on the Internet mainly for savings (86%), comfort (78%), trust or recommendation (68%), or because what they are looking for is only available online (63%).
More than 40.000 PrestaShop stores in Spain
In Spain there are already more than 40.000 online stores based on PrestaShop, data that consolidates it as the most used open source e-commerce solution in this country.
Its evolution has been spectacular. PrestaShop arrived in Spain in 2012 and in the first year it already reached 10.000 online stores. At the end of 2013 it was present in more than 20.000 eCommerce and in the last year it has doubled its implementation to reach 40.000 stores.
Madrid leads the national ranking of PrestaShop stores in Spain with a total of 5.986 electronic stores that use this solution in that province. It is followed closely by Barcelona, with 5.610 stores and at a distance are Valencia (2.765), Alicante (1.977) and Seville (1.656).
Bertrand Amaraggi, Country Manager for Spain, explains the reasons for the success of PrestaShop in Spain: “Spain is one of the markets with the greatest projection in Europe from a digital point of view. That is why more and more stores are encouraged to start selling on the Internet. In this challenge, PrestaShop software plays an important role by offering any business the possibility of creating and managing an online store at no cost ”.
This year the company has also presented PrestaShop Cloud, the cloud version of its popular e-commerce software that allows you to create online stores hosted on PrestaShop's own servers. Thanks to this novelty, small and medium-sized Spanish companies will be able to start their eCommerce in an even easier and faster way.
PrestaShop was founded in 2007 with the mission of offering the world a free and quality eCommerce solution supported by the advantages of free software. Its solutions are available in 200 countries and 65 languages, and are used by more than 250.000 stores around the world.
Free tailored training webminars
With the aim of continuing to motivate stores to open up to the world of electronic commerce, to learn more about Online Marketing and to increase their sales for Christmas, PrestaShop is going to organize a series of free webinars led by the best experts in the sector.
The webinars will deal with how to implement a profitable eCommerce strategy, how to create a free online store with PrestaShop, how to improve the payment page or SEO among other topics.
These webminars will take place on November 23, 24 and 25. You can find out about them and register here.