One of the forms of large-scale dissemination of any kind is to send a Press Release to any media that can and is willing to disseminate it. In this way, the information is received by a television, a newspaper, radios, online channels or bloggers, among others, to be published by them.
The objective of this practice is to reach as many users as possible in the form of news. Nowadays, with the internet, the strategic evolution that press releases have, has developed a lot, and they are even used for marketing campaigns and promoting themselves. If you are interested in knowing how it works, how to do them, what you should take into account and take advantage of its benefits, keep reading because it interests you.
What is a press release?
A press release is a written text by which a newsworthy release is delivered to employees of any media outlet. Currently, as previously mentioned, the internet has influenced and developed the uses for which press releases originally arose. This evolution has led them to be used in Online Marketing, which has made its way through these notes, and has found a potential niche where it can cover a greater number of users.
Press releases and internet
In the internet world, press releases can be used apart from strategic communication and promotion purposes, for brand building, SEO positioning and Web traffic. This is because usually, many times, the news that talks about something, they usually reference the URL of the particular topic they are talking about.
Specialized, corporate or influencer blogs are another interesting option, always taking into account what type of audience we want to direct our communications to.
Press releases on social media
Recently, the phenomenon of writing them on social networks has emerged to create a greater impact. A press release on social media has the effect that, depending on the person and when it is broadcast, it becomes viral. A single person, who has thousands of followers, the message will reach all of them.
By making a scrupulous selection, sometimes, we can find really influential people who, in exchange for a little, are willing to spread something we have, depending on the interest they have. Those that have the most followers, also tend to request much more money in return. It is really a business for many.
Disseminating our press release on different channels is a great choice. Both influencers, such as online newspapers, our own website, tweeting them, or Facebook, taking advantage of links throughout our writing, or in the images themselves, add an extra diffusion that maximizes their visibility.
How to produce successful press releases
In order to get the most out of your profitability and success, several factors must be taken into account. Of course, the country and the language to which it is focused our audience. Other factors are the dates on which we are going to publish it, and as, the quality of the medium in which it is to be published and its reputation. A national newspaper that has been installed for years is not the same as a local newspaper that only talks about what happens in its population.
In the case of online newspapers, for example, it would be interesting to look at SEO metrics to see which one ranks better. The ones that interest us the most are those that are most visible, and depending on the case, in which section or place our press release would be located.
Recommendations for preparing a press release
To write it correctly, you have to take into account the persuasiveness that it must carry. Many people on the internet do not like to read. So, it should be short, engaging and pleasant. If you are a journalist, or any source, understand and be clear that what you are going to say is important, and deserves to be disseminated. Otherwise, the second time we go, they won't take us very seriously.
The tone to use is preferably direct, and no detours, no ambiguities, no verses and technicalities in it or you run the risk that the one who has just received it, will not pay more attention and directly get rid of it.
Regarding the length, there is no specific number of words, but it is recommended that it be short, 800-900 words is fine. If something is good, and it is brief, much better.
It is important that you maintain a structure in which all those facts that you want to highlight are emphasized, and above all, go directly to the point (I will not tire of repeating it). People appreciate it, and not for being boring, we are going to lose potential readings.
Remember the originality and value of what you write in it will be awarded, both by editors and the target audience. The information that you can disseminate should not be duplicated either, but will have a poor evaluation and what is intended is to achieve a good SEO positioning.