Pinterest is a social network which has quickly become a very attractive platform for e-commerce, particularly because its content is image-based. Not only are the conversion rates on this social network, but also allows greater exposure of a brand's products.
Not only that, there is no limit to the number of occasions in which an image of a particular product can be Pin it on a board. This means that if the image is good, it will continue to circulate from user to user throughout the platform.
And if retailers keep an eye on how people are sharing their products, they can gain valuable insight into the minds of customers. That is, retailers can figure out what types of dashboards they are adding to the images of your products and what are other items that customers are interested in.
Also, when the Pinterest share icon is added to the retailer's website, Visitors can also be encouraged to save product images to your Pinterest boards.
To get the better results with Ecommerce on Pinterest, retailers can analyze some of the most relevant statistics of this social network. For example, the fact that 92% of all pins are created by women, plus 84% of women who use Pinterest have been on this social network for four years.
On the other hand, 42% of women and 13% of men are known to use the Internet while on Pinterest and that the number of users on this social network is expected to continue to increase in the coming years.
To be successful with the Ecommerce on Pinterest, retailers require knowledge, staff to manage the online business account, investment, time and creativity.