Currently the number of online shoppers It has grown more than eight times what it was in 2013, which was when online shopping began to become more common. A survey conducted has shown that at least 70% of online store visitors are influenced by the content of the page, but that only 16% of visitors actually end up buying something online.
Unlike other markets, only 5% of purchases, within 16% of those who buy online, are customers who came from a mixed influence, using online and offline points to end up buying online. This means that influences and paths outside the internet continue to dominate, accounting for 78% of sales and 58% of total value.
Another interesting aspect is that 43% of new car buyers in cities choose the model they want shop online, but in the end they end up shopping with a merchant in a city store.
The same is true of many other items, especially the mobile phones and household appliances. But in other types of products or services, the online route is the most used, for example, transactions for hotel rooms and the purchase of plane tickets are carried out 90% of the time online.
Speaking of clothing items, 32% of consumers are willing to buy accessories online, while only 22% would buy shoes online. The other 78% will still go to a store to see the new styles and try them on there.
In most products and services, the trend is that consumers, mainly in urban centers, make an online visit to review the products and buy them offline in a physical store.