For everything, the first impression is always very important and as an owner of a online store or e-commerce website, is something you should already know. Today, customers have the first impression of your business, even before finding your store or using your products. In fact, it is known that almost 85% of buyers seek information from the company before making a purchase. In other words, the online reputation in ecommerce It's very important.
Not only that, around 65% of customers consider the online search results as a reliable source of information instead of the information that the company provides. Also, 63% of shoppers need to listen to something online at least three times before they trust it.
Simply put, if you don't manage your ecommerce online reputation carefully, you can lose a large number of customers, even your own business. The key is that the online reputation of Ecommerce is not only a set of activities, but it must be a part of your marketing strategy.
To create a favorable online reputation for your EcommerceThe first thing is to perfectly define the objectives and long-term brand strategies. The important thing is to be as clear as possible in the objectives of the brand, decide the tone that will be used when communicating with the public and also think about the main benefits and characteristics of the product that you want to highlight.
You must not lose sight of your competitive advantage and the way you want people to perceive your brand. Along with this, it is also essential that you identify your most effective communication channels, that you listen to what is said about your business and also that you establish your reputation through creating high-quality content on your blog.
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