The new master of the Madrid School of Marketing (MSMK) bets on the logistics and eCommerce El Master in eCommerce Development and Logistics Management, created by the MSMK, whose training program has collaborated with Ecommerce and Logistics Challenges, gives a prominent place to logistics as a strategic element for any eCommerce.
The master's degree in eCommerce Development and Logistics Management will begin on November 28 and has a workload of 240 hours.
Although most of the time the logistics is relegated to the background, this master's degree gives it a prominent place as strategic element for any eCommerce. This, together with the great digital business generation opportunities that currently exist, which are growing exponentially, make this master's degree respond to the needs of the current, highly competitive and continuously evolving digital environment.
Taking all this into account, the Master in eCommerce Development and Logistics Management was born to provide students with the necessary knowledge to create an eCommerce from scratch. Logistics Challenges yemprendEcommerce It has been the companies that have taken care of the development of the training program with the Madrid School of Marketing business school.
Speaking about the differential values of this master's degree, among which the leading role of logistics stands out, Rafael Garcia, Director of the Madrid School of Marketing, explained:
Logistics is essential in an online business and must be strategically integrated, but not only in terms of operability. It has a very important financial and satisfaction component.
The master's degree in eCommerce Development and Logistics Management is intended to cover the need to give eCommerce professionals the necessary knowledge to develop a logistics strategy according to the characteristics of each online business. In this sense, this master is aimed at professionals, both in the logistics and eCommerce sectors as well as entrepreneurs who seek to specialize in the digital environment or improve their knowledge in the ecommerce market and its disciplines such as online marketing, legal, payment gateways , social networks, customer service and logistics as the main actor.
The master's degree in eCommerce Development and Logistics Management is made up of 21 modules and has a workload of 240 hours. The training will begin on November 28. Classes will be held fortnightly at the Madrid School of Marketing headquarters on Fridays from 16:00 p.m. to 21:00 p.m. and Saturdays from 09:00 a.m. to 14:00 p.m. and from 15:00 p.m. to 20:00 p.m. The development of the master will allow to know first-hand professionals in the sector, as well as to establish and establish e-commerce business lines from its birth.
The master is made up of 21 modules created so that students are able to design an e-commerce idea - going through the development of the business plan, the marketing and communication plan - to the integration of payment gateways, legal aspects of e-commerce. , customer service and the logistics and internationalization strategy of a company.
Numerous Master Class with the main managers of companies in the eCommerce sector and various networking events will be held throughout the year. In addition, the master has a specialized job bank for life.
As to faculty, The MSMS Master's Degree in eCommerce Development and Logistics Management has a cast of outstanding professors made up of leading professionals and companies in the sector. Some of the teachers that are part of this training program are Marta Gracia (Google), Alfons Martínez (Red.es), Emerito Martínez (QDQ Media), Rubén Jiménez (JWT), Chus Hoyos (Universal MCCann), Andrés Dulanto (EFE Emprende and EFE Empresas), Paco Viudes (Gentyo), Víctor Manrique (Jump and GSM LABS) Juan Pittau (AdveiSchool), Inés Baiges (Pagantis), Pedro Pablo Merino (Ecommerce News) and Lucio Fernández (Redyser).