In your research on Ecommerce in Europe, the European Commission has released a preliminary report where it sets out its conclusions. The sector inquiry that started in May 2015, aimed to gather evidence on the potential barriers to competition linked to the growth of e-commerce, as well as understanding potentially restrictive practices.
This research is part of the "Commission-wide Digital Market Strategy", where different actions are described through which the European Commission intends to create a "Single digital market". In fact, one of the The Commission's main objectives is to ensure better access to buyers and companies to products and services through electronic commerce throughout the European Union.
The report reveals that the Ecommerce in the European Union has grown steadily in recent years and which is currently the largest e-commerce market in the world. The percentage of individuals aged 16 to 74 who order goods or services online has grown continuously from 30% in 2007 to 53% in 2015.
But despite this growth, last year only 15% opted for cross-border e-commerce, buying online from a seller established in another EU member state. The report also confirms that Ecommerce is an important indicator of transparency and price competition, the best choice of consumers and the opportunity to find the best deal.
However, in reaction to increased transparency regarding prices and online competition, manufacturers seek to control distribution in order to improve prices and quality of distribution.
The preliminary report is open to public consultation and all stakeholders can comment on it, add additional information or raise new questions.