Understand the buyers' motivations to buy a product or service, it is undoubtedly an aspect of great importance for owners of online stores or e-commerce sites. If the retailer can understand what motivates people to buy online, then you can adjust or implement strategies aimed precisely at taking advantage of these motivations.
Price is not the only thing that matters
In a report Ecommerce made by the Gemius company, it was determined that price is not the only important factor for online shoppers. According to this study, people who shop online more often do so when product quality and customer service were excellent. Not only that, they also highlighted that the usability of online stores makes the purchase process easier.
Lower delivery costs
Of course this is another of the motivations to buy onlineAs generally, people are more comfortable buying a product when shipping costs are lower. In fact, 71% of the PC users who participated in the study mentioned that they would buy online if the products have less expensive shipping costs.
Lower prices than conventional stores
It is also another of the reasons why people buy online And it has a lot to do with the comfort of not having to leave home, spend on fuel or transportation. Even if the prices between an online store and a physical store are the same, additional costs would still have to be added to the latter.
Other factors that are mentioned as motivations to buy products online include, that the shipment of the merchandise is fast and also that the images of the products are better and of higher quality.