We have already said that for both small and large companies, e-commerce represents an excellent opportunity to expand your market and obviously increase your sales. When the decision is finally made, it is essential not to forget the most essential aspects. Therefore, here we present some of the most important features that should not be missing in your Ecommerce.
It should be easy to navigate
Good navigation helps new buyers find what they're looking for in seconds. When the navigation is not good, it not only represents a frustration for the client, but it can also lead them to leave the site.
Compatibility with all devices
This is also another of the most important elements in Ecommerce that cannot be missing, especially when it is already known that users are accessing more and more frequently from their mobile devices such as Tablets or Smartphones. In other words, the design of your Ecommerce store has to automatically adjust to the different screen sizes of the devices.
Faster loading times
A relevant piece of information that tells us how important site loading is is that 40% of online buyers abandon a website that takes more than 3 seconds to load. Here it does not matter how impressive the design of your Ecommerce is, if the speed at which the pages load is slowed down, your abandonment percentage will increase considerably. Worst, your conversion rate will drop dramatically.
Clear, high-quality images
Using large, clear, high-quality and eye-catching images serve a specific purpose as they direct a customer's attention to a decisive call to action. For responsive sites, these scaled images fill the screen up and down, in any size and without loss of quality.