Within the marketing segment and behavior change, new ways are always sought to connect with users and at the same time motivate an action that improves their lives. The Mobile Marketing it can make this happen, it can cause changes in behavior and we want to talk to you about this next.
The power of mobile messaging
Mobile messaging It has evolved rapidly in recent years and plays a huge role in behavior change, whether it's helping users keep up with exercise or helping them quit smoking, for example. The key It is about understanding how behavior works and how innovators can create products that alter user behavior.
By rewarding people and keeping things simple, powerful changes can be made in people's lives through mobile marketing
How to change the behavior?
The key aspect is in the simplicity, mainly because people tend to want everything easy and effortless. Therefore, when mobile messages are simple, easy to execute and delete, it is easier for users to follow them and consequently they are more likely to adapt behavior.
Motivation, ability, and triggers, are three elements that are required for behavior change. When used in combination, behavior change is found to be much more accessible.
What kind of behavior can be changed?
You have to understand that not all behaviors are the same, so when looking for an act in one go, the strategies used may vary. Deception is often used in banner ads, however this type of approach does not work when the goal is lifelong habit. While it is true that behavior can be changed in the long term, the reality is that it takes time and requires careful application and segmented steps.