When you have an eCommerce, or any company, a lot of emphasis is placed on having a marketing department or at least people who are dedicated to this function. But have you ever wondered what the marketing activities of a company are?
If, like us, you just realized that you really don't know what the marketing activities of a major company, or if you are really doing it well, don't worry, we are going to clarify the doubt.
Marketing activities of a very important company to succeed
If you have a business, the highest priority is for it to succeed, especially so that the effort you have made, both financially and dedicating time, is really worth it, right? Well, in that it can have a lot of weight to have a focus on what really works. Hence, it is important to know what are the most important marketing activities of a company.
And what are those?
Market Research
This is perhaps the most complex of the marketing activities of a company but also the one that can give you the most information and with which to achieve good results. First because will focus your efforts on a sector that may be under-exploited, that will be in high demand, etc. And second, because this way you will be able to know in a general way the type of audience to focus on, who are your competitors, how you differ ...
Believe it or not, it is what can help you make your way, especially to reach the customers you want.
To carry out this activity, market studies are carried out, advertising of new products, tests to probe the needs (or to assess how that product would be received), etc.
Pricing policies
Another of the marketing activities of a company is this, where the most appropriate price for the products is studied. And it is that entrepreneurs do not set the price to their free will (or at least they should not), but rather it is necessary to study what the behavior of users would be if they see a product at a certain price, or at another.
In many cases The prices are determined by the cost of manufacturing or obtaining these products as well as by the prices of the competitors. Keep in mind that if you put it too cheap, people will doubt whether to buy it because they may think that the quality is not good. If you make it more expensive than your competition, they will go elsewhere. Hence, most prices tend to be around very similar figures (except copies, clones and others).
Advertising and communication
We could say that this activity is one of the most important in the marketing department and where many focus and relate to this area of activity. But, What does advertising and communication imply?
Advertising is what makes your products, and your company, known to users. Imagine that you have a company that manufactures a product that, now, would succeed because all people are looking for it. But your company has no advertising, you do not advertise and you are invisible. Will they find you?
We cannot say a resounding no, because sooner or later you could leave, but you will have much fewer opportunities than if you invest money in advertising for your brand, because you will be helping others to know you.
Now, to carry out an advertisement, you must first know who you are going to talk to. That is, you have to create a buyer person, an ideal client that you must convince. To do this, you must determine what is the age, sex, profession, marital status, if you have children, social status, etc. of that ideal client to create the perfect advertising that goes directly to that audience.
In turn, there are more tasks to carry out, such as an SEO strategy on the web, finding keywords that are related to your business and that people search in order to try to get in the first results of the search engines.
The importance of the communication
You already advertise, you have invested in advertising for your company ... But what about interaction with users? It is important that Establish communication channels with them, be it a phone, email or even through social networks.
The objective is that they do not feel that the company does not care about their doubts or problems, but that they are there, almost directly and from you to you, so that they feel important and, above all, that they matter to you.
Have a database (or build it)
This activity is also important because, if you don't have someone to talk to, how can you get your message across? Therefore, it is important to have this. Basically it is to have the name and email (or in some cases the mobile) of people who have registered in your database. Yes, you might think about buying databases, but they have two problems: first, that many of those emails no longer exist, so you pay for half of what you buy; And second, most of those out there may not have given consent for their data to be sold, so you face a problem if they report you (especially reputational).
So the marketing department, among one of its marketing activities in a company is this, to create a database to which to send advertising and with whom to maintain communication.
Update continuously
Another function is, without a doubt, to be in constant change. As in fashion or decoration, marketing also changes, sometimes very quickly, and you may find yourself in the situation that, suddenly, what you were doing that previously brought you benefits, now does not.
New trends, what happens in other countries (especially in the United States), fashion ... everything will influence marketing to adapt activities and make them successful.
Now that you know some of the marketing activities of a company, do you understand why this department is one of the most important and where you should focus many of your efforts?