What is Local Marketing and what companies can implement it?

Local marketing, also known as neighborhood marketing, it is a type of marketing that is focused on a community around a physical store or restaurant. That is, promotional messages are directed at a local target audience, rather than the mass market. In practice, the local marketing can take different formsAs many local businesses sometimes contact consumers directly through email, city events, local team sponsorships or advertisements in the city newspaper.

Who uses Local Marketing?

This type of marketing It is used primarily by small businesses, stores, and restaurants that have a single location or outlet. The owners of franchised businesses They can also use local marketing to promote specific locations as a way to complement the regional or national marketing campaigns of their larger franchise.

Local marketing allows a company to develop a solid base of growth in the immediate vicinity of its business. It is calculated that the standard radius of influence that is achieved with this type of marketing It is approximately 16 km, however it is possible that it is even less in more urban areas where the local traffic, as well as the neighborhood density is much higher.

Advantages of using local marketing in an advertising campaign

El local marketing is a tried and true way to reach consumers, with which you can attract enormous attention. If you have a national brand or just run a single location business, here are a number of benefits of using local marketing in an ad campaign:

• Most relevant audience
• Create associations
• Other marketing possibilities
• Saving money
• Take advantage of word of mouth marketing

In the end it is also convenient to track the results as you would with a social strategy. Then you have to eliminate what does not work and focus on what generates benefits.