Surely when you have read the link building it has sounded like Chinese. But if you have searched on Google how to improve your positioning and win more sales in your eCommerce, your coming this far has not been a mistake. This concept is closely related to that goal you want to achieve.
But What is link building? How does it work? And, above all, what strategies are the best for an eCommerce? Today we talk about all that.
What is link building?
Before giving you more practical knowledge, it is important that you take into account the meaning of this concept. It is, perhaps, the first step you should take to know how to deal with it for your eCommerce. Therefore, we can define link building as that technique that is carried out with the aim of creating external links. In this way, it is achieved improve organic positioning in search engines and, thus, improve search engine positions.
For example, imagine that you have an eCommerce of books. And when you search for a keyword, your website does not appear in the first 5 sheets. What this does is that it "hides" your business, because rarely does a person go beyond those pages.
On the other hand, with a good link building strategy, that is, getting quality links, you can end up climbing steps and get to be in the first five pages. Or better yet, get to page 1.
Now, to achieve this, you need to build links, that is, establish a link between your page and someone else's page to make you visible. That is why these links are so important, even more so if the page that makes it to you is well positioned because it will help you to scale positioning much faster.
Before, link building was done in the wild, that is, quantity mattered more than quality. Until Google decided to take the broom and began to look much more closely at those links, to observe them and analyze if they were good or mere spam. If you thought they were the latter, they condemned both pages and pushed them back in rankings. On the other hand, when it is something of quality, Google sees it with good eyes and that helps to be closer to the first search results.
Why link building for your business
We know that the next question you ask yourself is why link building is so important. Or in other words, why it is important that other web pages, be they blogs, stores, companies ... put a link pointing to your address. Well, the reason is very simple: with them you are telling search engines, more specifically their search engines, that your website is popular, that people know it and that it is worth entering it.
Therefore, The more links you have, the more you will sound for the search engines, and the higher they will rank you. Of course, keep in mind that these links must be of quality, since if the links come from "disreputable" pages, you can create the opposite effect, that is, they do not look at you with good eyes.
In the case of an eCommerce, this is even more important because if you manage to be popular, that will predict good sales and a greater number of traffic to your site.
Link building strategies: how to do them well so that Google loves you
Now that you know what link building means, or the fact that there are links that lead to your page (of course on high quality pages better), it is time to think about how to build a link building strategy for your eCommerce. And this happens through the following:
Take a look at your competition
Yes, it is something you will have to do. You need know what your competition has done, and is doing, to do the same, but also to innovate. But before doing that, you have to know where your competitors are going.
And how is that done? Well first, finding the keywords for which you want to rank. Once you do, write down what are the first results that come out, since those are your direct competitors.
The next step is to analyze those competitors, to see what keywords position, where they move ...
Befriend Ahrefs
No, it is not actually a person, nor can we say that it is a program itself, but it is a tool that helps you analyze the backlinks to see if they are of quality. What's more, you can identify your competitors and analyze them in terms of SEO, where you will see its loading speed (if they are fast or not), its web design, the fonts it uses, and the ads and banners. In addition, it will tell you where links come from, so you can find out which ones are the most effective and try your luck.
Build relationships
Today, creating relationships with influencers is as or more important than you think. So depending on the market of your eCommerce, it is convenient that you locate the influencers of that subject and try to establish some type of relationship, or have them recommend you.
Right now is a very fast and easy way to reach more people, although be careful, because it may require a significant financial outlay.
And whoever says influencers says pages, blogs, YouTube channels ... in other words, people who may have a large audience and who may be interested in what you sell.
Collaborate with other companies
Surely there are other eCommerce or companies with which you could collaborate. This can generate link building where you both benefit and at the same time build a relationship that Google sees quite interesting.
Yes, you must look for companies that have an audience similar to yours, but not that sell the same thing as you, since then what you do is step on one another. For example, it may be that you have a makeup eCommerce, and another online store is women's clothing. Well, it would be a good value since you could create photos showing your makeup and, at the same time, the clothes from the store. Or do contests between the two.
Don't forget about internal links
External links are as important as internal ones. It is very important that you also take care of these because they will improve SEO and that is that you will tell Google that there are other sites on your own page (articles, products, etc.) that are related to that. In this way, you will build a whole web around your eCommerce.
Also, adding internal links is not difficult; in fact, it can even be automated.