Keyword stuffing, known in English as "Keyword Stuffing" is an unethical search engine optimization strategy in which a web page is overloaded with as many keywords as possible with intending to increase your search engine ranking.
What is keyword stuffing?
Although certainly the keyword stuffing It was an effective technique in the early days of SEO, today it is almost certain that it causes a penalty from Google. In fact it is not at all considered as a method effective for improving search engine ranking.
This technique became popular in the 90s and early 2000s, when Google and other search engines based the results of search on exact keyword matches. This keyword stuffing technique included:
Page blocks which were essentially made up of different lists of search terms.
Incessantly repeating keywords in a text several times, no matter how unnatural and difficult to assimilate.
Hidden keywords, matching the color of the font with web page background design.
What are the dangers of using keyword stuffing?
As we have already mentioned, the use of this technique can cause a penalty by Google. For an e-commerce or other website, a decrease in search ranking means that potential customers have less chance of finding that page.
There are other reasons why you should avoid keyword stuffing, including an increase in keyword bounce rate for business websites, as well as the loss of trust and commitment by customers and users. People just don't want to waste their time on a site that doesn't offer quality or useful content.