One of the strategies that companies or digital stores use to promote the sale of their products or services is materialized through free shipping. But is this operation carried out by some businessmen in the sector really profitable? There are many opinions raised by this treatment in the commercial marketing, both in its favor and to show the opinions contrary to its realization.
Of course, free shipping can be a business strategy that can be more favorable for digital companies with lower turnover. Among other reasons because they will help to contain expenses in the first years in the development of this professional activity. While on the contrary, its advantages of electronic commerce with a large volume of sales in products, services or articles are more doubtful.
Within this general context, from now on we will try to analyze whether it is really worth offering free shipping. Although in any case the opinion that they are going to offer us from the sector is not really very positive. Because it can make it less competitive compared to the other companies that are present in its professional segment. In any case, it is a debate that deserves to be carried out from now on.
Free shipping, yes or no?
It is time to ask this question and where the interests of the owners of this kind of business in online format should prevail. From this perspective, it should be noted that one of the great doubts that are posed to every digital business in its beginnings is the shipping cost policy. To the point of analyzing whether this commercial operation can be profitable or not from now on. In most cases it will depend on the nature and characteristics of the digital store or commerce and that it may be different in one of the cases presented by the entrepreneurs.
To solve this technical incident, there will be no choice but to put all its advantages on one side of the balance and its disadvantages on the other. To have a more approximate idea of what will interest us in each specific situation.
Regarding its benefits, it should be noted that the most relevant is based on the fact that can increase revenue by 15% or 25% of an ecommerce. Just as you have to give the buyer the perception that we offer a more competitive price than the competition. In this sense, it is necessary to make it very clear to customers or users that in the end there are no shipping costs, facilitating comparison and generating a bond of trust. This can be an excellent business strategy to increase the number of business operations.
On the other hand, don't forget that free shipping costs can lead to a sense of opportunity. So that in this way, can incite to carry out purchases by customers. But it also has a direct implication on your online store and that is none other than automatically reducing the real cost of that shipment.
Harms of free shipping
While on the other hand, there is the other side of this commercial process and that implies the damages in this kind of commercial operations from your digital company. Among those that stand out the following that we are going to expose you below.
It can give a picture of more weakness in your line of business and this is a message that should never reach the ears of your users or customers. Among other reasons, because it can harm your commercial interests and in a special way.
You must analyze in special detail the accounting for your digital business because it may happen that this special business strategy is not the most appropriate to keep your company afloat. If not, on the contrary, it may be hampered by these actions in the marketing of your products or articles.
Free shipping should in no way be constituted in a life-long process. Not much less. If not, it can be part of a specific strategy and during certain periods in the marketing of your products. You should not overdo it for longer than necessary.
It is a delivery system that must be controlled by financial bodies of your store or online business so that in this way you can not fall into errors that in the end can cost you a lot in the maintenance and improvement of the business.
It is a much more conducive performance to promote a new product that you offer to the clients that to promote the already established ones. In this sense, it can be very beneficial for your professional interests if you develop a well-defined business strategy that takes this factor into account.
Of course free shipping is not synonymous with quality and much less that you can sell more products from now on. If not other variables that have more to do with what direct marketing.
Harms of free shipping
Of course, the effects of the so-called free shipping will not be free, and it is worth reiterating, to those responsible for an electronic commerce. Because it can distort the accounts of companies that choose this distribution system. As it can generate a certainly relevant change in the way of managing it.
On the other hand, free shipping is constituted in a way to promote yourself to new customers or users. Never to maintain relationships based on the offering of these actions in the transport of the products. Because at the end of the day you can achieve the opposite goals of what you are really looking for. In this sense, you must handle yourself with great caution to avoid very unwanted situations for the development of your digital business. As has happened to some entrepreneurs in this sector.
Influence of social networks on e-commerce shipments
There is no doubt that most social networks can benefit the commercial interests of digital businesses. As long as they know how to use them correctly and at the right time. Because in effect, as you can very well understand, it will affect both relationships with customers or users and the process of marketing of products, services or articles of your ecommerce or electronic commerce.
From this social approach, there are many applications that social networks can provide you from now on. And that will help you boost sales if you know how to bring them to fruition, which is the most complex part of this business process. In particular, because you can give much more visibility to your professional activity from these procedures linked to trends in social relationships.
It is time for you to finally know all the advantages that you can import from social networks. Of course they are many and of diverse nature. Do you want to access them to put them into practice very quickly? Well, take a pencil and paper so you don't forget them at any time.
Participation
It is a very useful tool to get in touch with all customers and thus create a higher level of complicity between them.
Communication of offers
Of course, one of its objectives is to take advantage of the social channel to launch promotions, special offers and discount coupons redeemable during the purchase process. Social networks can serve you very well to bring these communications to the final recipients of the product or service, which are customers.
Loyalty to the user
Launching loyalty actions on social networks is another of your most relevant priorities since it is a very interactive communication channel that can serve you for these professional wishes.
Show your products
Social channels are a perfect showcase to launch what your commercial intentions are and in this sense nothing better than to improve the description of the products with the user in mind. It is a unique opportunity so that from a single communication channel you can reach many more people at the same time and what is more important without wasting resources.
Discussion Forum
And finally, you have to take into account from now on that social networks are a vehicle that encourages discussion forums about the product or service marketed. Its most immediate effect is that it will be better known from then on. A discussion about them can even be very useful to increase the visibility of your digital professional activity. To the point that it can be an additional incentive to boost sales without you knowing it at the time.
More participation
Social networks can serve you very well to bring these communications to the final recipients of the product or service, which are customers.