A fundamental part in the Ecommerce or electronic commerce, it has to with the product descriptions and the way in which these can motivate the customer to finally end up making a purchase. Today we will talk precisely about how to write product descriptions to improve sales.
Focus on the ideal buyer
When they are written product descriptions With a large number of shoppers in mind, such descriptions end up looking bland and not directed at anyone at all. To improve the Ecommerce salesThe ideal is to make product descriptions focusing on the ideal buyer, directly and personally. The right thing to do is to ask yourself questions and answer them as if you were having a conversation with the customer; you just have to choose the words that the ideal buyer would use.
Emphasize benefits
The buyer is usually not so interested in the product features and specifications; what they usually want to know is the benefit they will obtain with the purchase of the product. Therefore, descriptions must emphasize the benefits of each product function. You always have to keep in mind that not only is a product sold, but an experience is also sold.
Play with the imagination of customers
With ecommerce, potential buyers cannot touch the products and although high-quality images and descriptive videos are helpful, a way to improve sales in e-commerce it is to appeal to the imagination of the clients; that is, let the buyer imagine what it would be like to own the product that is being sold.
Use sensory words
Adjectives are complicated words, so they often do not add meaning to descriptions and it is best not to use them. On the contrary, sensory adjectives are powerful words as they allow the reader to experience sensations while reading. The ideal is to use descriptions with words such as fresh, shiny, smooth, velvety, etc.