We all know today that technology continues to advance. So much so, that when before everyone lived without internet, today there are many people who would be impossible to live without. And is that internet, opens a range of possibilities.
Whether it is to satisfy a need, how to find information, acquire products or services, find opinions, or advise us on something, it also helps us to offer that ourselves. And is that a website is a real plus to our company, brand or person. It is a sector that does not stop growing, and for any SME, having a website is a smart decision. But let's assess, why it is important, and how we can stand out in this great virtual ocean.
Websites. The plus that our SME needs
The progress of the interaction between clients and web pages is practically unquestionable. One of the key factors is in the consumers. Years ago, the internet was a world that aroused curiosity and interest in almost anyone. Whether it was due to its ignorance and curiosity among the adult and older population, as well as among young people and adults who interacted with it and saw the potential benefits that were granted to them.
As the years have passed, internet dominance tends to become general, due to several factors, among which the following stand out:
- More and more people dominate its use, so the market share grows.
- The generational advance, means that young people, who were absent or too young before, have already grown up with this technology. Likewise, the older population is decreasing, and where before there was no one to dominate it, we are now beginning to see many who do.
- Innovation and development continues to advance, and today we find more possibilities and arguments online than 15 years ago.
Society assesses, directly and indirectly, if something is positive. There is an intrinsic scrutiny to assess whether something is good, and it is how successful something may be. Y web pages are positive, both for the consumer and for the owner. There are more and more pages and consumers, and it will continue to increase in number.
One of the greatest evidences that this phenomenon is increasing is found in Consumer Data.
- Internet consumption has recently surpassed that of television.
- Online shopping continues to increase, and it is expected that in the future they can surpass physical stores.
The benefits of web pages in SMEs
Having a website is synonymous with promotion. We are going to see the benefits of incorporating one for our SME.
- Image and professionalism. Going to a physical place to get advice or cheat is very good. But if we have a website where our clients can browse, all the better. In it, we let them freely access what interests them without pressure from the presence of anyone and at their own pace. In addition, we add the distinguished touch of professionalism, as we offer our services in different ways. And if that were not enough, we offer a brand plus.
- Customer reach and visibility. It is not necessary for someone to know us because we are located in a certain place. By having a website, we give access to people who would never have known us, may know that we exist, who we are, where we are, and what we do and what we offer.
- Outperform the competition. A web lady, well made and built, earns us many points. We can highlight our strengths, and if it is also intuitive, transparent, clear and easy to use, the better. Automatically, we position ourselves ahead of those who do not have it, and even those who may have it, but do not take care of it. Did you know that in 2017, only 30% of companies with less than 10 workers had a website?
- Responsive website. Although the term seems complex, it is simple. It is also about having a web page that can be adapted to other devices such as mobiles or tablets apart from the computer. Nowadays, that mobile telephony has so many followers, it makes those sites that are not suitable to be viewed from other devices, go into the background. Which brings us to the next point.
- Positioning in Google. Google wants to offer the best services, and make life easier for those who are concerned with making their websites more accessible. For this reason, it will highlight a responsive website before, to one that is not. Pamper your website, and Google will pamper you and position you to make you more visible in the search engine. A symbiosis, in which you both win.
How to get our website correct
This is the part, more subjective. You have to look for things for a general public, and not to our preferences. Can you imagine reading this same article with green letters on a yellow background? Well, on occasion, I have come to websites like this ... and almost immediately I ran away! But let's look at the key points, that the aesthetic is important, but not the only one.
Ready for growth
It is important to build a website adapted for possible changes in the future, and not to get stuck in static models. A website that allows us to implement dynamic sections, will help us to incorporate sections that to this day, we have not touched yet. Otherwise, if we believe that it does not go with us, the day we want to make changes, we will hardly be able to make them.
Integrated
I cook it, and I eat it. And it is that often, SMEs, tend to have few funds and saving is essential. Changing the mindset in this regard is a great idea. Just as a decorator knows how to put up a house, a professional knows how to design a good website. We can save ourselves headaches, and have a luxury design that speaks much better than us. Everything you show talks about your company.
Flash animations
Be careful with it. Many people on their first website, eager to impress and attract visitors, ask designers to create beautiful flash animations. The idea would not be a bad idea, if it weren't for the fact that a study determined that after 15-20 seconds of waiting, a large number of people left the web due to content loading problems. And we don't want anyone to leave because they have to wait 10 seconds longer than usual. Therefore, the important thing will be the content, and that no one feels that they are wasting their time and abandoning.
Quality Hosting
The difference between quality hosting and another that is not, are crucial for the proper functioning of your website. Speed, security, support and stability are decisive for good maintenance and usability. Y I don't recommend free hosting either, if we do not want to take bad surprises.
Do not forget that a good positioning is essential, and to adapt your website to mobile and other devices. With all that we have discussed, you will have a lot of ground gained. The rest is up to you. Offer a good service, and the satisfaction that your customers find what they were looking for.