Product images in ecommerce are very important because when used correctly, they can help sell the items. Before buying, customers refer to the pictures to get a visual idea of the product. In a nutshell, an image can make or break a purchase.
Details are essential
You have to understand that people cannot touch or hold the product when buying online, they can only look. It is practically as if they had a product behind a glass window, you cannot tell how it feels or how it makes them feel. Therefore, the goal is to make the visitor feel as if they know exactly what it feels like to touch and hold the product.
This is particularly true when it comes to clothing or any type of mechanical tool. In order to show the product in as much detail as possible, many Ecommerce companies offer a 360 degree rotation view that allows customers to view the product from any angle, even in many cases the option to zoom is added.
Show the products being used
By displaying images of products being used, a context is given so that the buyer can see how the items work. For example, a company that sells furniture online, may, instead of showing only the frame of a bed for sale, show a photo of the bed fully equipped and accompanied by other furniture.
By selling a refrigerator, you can display the product with food inside, in such a way that buyers can get an idea of the amount of food that can be placed inside.
In the end, there are a large number of factors that intervene in running an Ecommerce website. Product images are undoubtedly one of the most important factors as people look at the product image before buying it and therefore the quality of the product becomes a selling point.