Unlike Facebook or Pinterest, Instagram does not offer specific features for businesses. That hasn't stopped retailers from using this social network with the intention of capturing users' attention. Here we talk about how use Instagram for your Ecommerce and get the best benefits.
Integrate Instagram photos into your Ecommerce
For example, you can use a widget on the home page of your Ecommerce where you show the photos taken by your customers using your products. You can also group images on boards in a similar way to Pinterest, which is useful for organizing products according to category.
Include links in descriptions
While Instagram does not recognize hyperlinks, that does not mean that they cannot be used. Therefore, it is convenient that every time you share a photo of a product or service on Instagram, you add a link to the product's site in the description, which users can copy and paste in the web browser.
Share images of your clients
Another way to take advantage of Instagram for your Ecommerce is posting images of customers who are using your products. This will attract attention and also create a bond of trust with users.
Photos LifeStyle
This is also another creative way to use Instagram for the Ecommerce of your business, since you can show your products through the use of lifestyle photos. That is, they are photos that resemble or reflect real life situations. The advantage of doing this is that customers have an idea of how they can make use of the products.
Employment Processes
Finally, you can also help yourself from contests that are a popular way to attract users on social platforms, including of course Instagram. You can post a photo of a product and ask users to follow your brand and tag other friends to participate and win that product.