How to search for keywords

Keywords are one of the best known SEO tricks, but also one of the most complicated out there. And is that finding the right keywords for your website or your eCommerce can increase visits and, with it, get a good response from users. But how do you search for suitable keywords?

If you have always resisted this issue and you are not sure what you have to do to hit the "key" to increase your visits, today We are going to explain you how to search for keywords and the tricks of the experts so that you obtain positive results. Prepared?

Search for keywords ... but what is a keyword?

Keyword research is one of the first lessons learned in SEO strategy, but many people don't understand what a keyword is. Therefore, before teaching you how to do it and the tools you can use, you should learn and understand what a keyword is. To make it easier for you, we give you an example.

Imagine that you find these two titles on the Internet: Mercadona: cosmetic creams for the face / Cosmetic creams for the face.

They both look the same, right? And both are made up of words, which we could consider to be used on the Internet: creams, cosmetics, face ... Right? Now, do you think everyone looks for those words? Isn't there one that can have more searches than others? If you have answered yes, you are correct. For example, cosmetics will not have as many searches as face, or as creams. And all of them cannot be compared with another keyword that we have purposely ignored: Mercadona.

Therefore, we could define keywords as those that get more searches because more people search for them in search engines. And what does that mean? Which will be the ones that affect you in a greater number of visits to your website or your eCommerce.

But are they that easy to spot? From now on we say no, because you must also take into account the competition, since many other websites will be hunting for those keywords and can use the same ones that you want.

Keyword characteristics

When it comes to looking for keywords, you can't keep the first ones you find, because you need them to meet a series of requirements so that they really work for you. Otherwise, you will not achieve the goal you want.

And it is that among the characteristics that keywords should have are the following:

That are related to your objective and / or business

For example, imagine you have a pet business, a veterinary clinic. Therefore, keywords such as dog, cat, bird can be interesting. But others like psychology, accessories, etc. not so much. First, because they are very generalists, and that it will prevent them from reaching the audience you need; and on the other hand because they really do not treat the sector you work in.

Have a good search

There will be words that have many searches, and others that have few. But that does not mean that you should discard them all, because, in case you don't know, fashions change and what previously had hardly any searches in a matter of days can turn the tables and be the most sought after.

We have a clear example with the keyword «masks». If you notice, it was not a keyword in 2019. In fact, it was not until March-April of the following year when it became one of the most searched for 2020. The same happened with listeriosis (which usually jumps when cases of this problem), or for example with the coronavirus.

That is not very exploited

That means you don't have a lot of competition. And the objective of this is because, in this way, you can become the most "informative" medium on topics related to that keyword, making search engines position you in the first search positions and that implies a greater influx of visitors.

Search keywords: free tools where to get them

Searching for keywords is not easy. But not impossible; What it does require is that you dedicate time to it, since it is not a matter of 10 or 20 minutes, but at the beginning it will involve hours of study and then, once settled, you must be aware of the news and news to include new ones and discarding those that no longer serve.

To get this, there are keyword search tools that can help you. Many are paid, but we have focused on the free ones because they are the most used (and also so you can save a little). Over time you will be able to consider investing in other tools.

Thus, the ones we recommend are the following:

Google Trends

It is perhaps one of the most used and it is because of the ease it has and also because it is related to Google, the search engine that we use the most around the world. This tool works very easy, since you only have to put a word to show you a graph (by default for 12 months) so that you can see the behavior of that word. We recommend that change that to 30 days, so you will know if it is a suitable word for that moment, especially when it comes to focusing your content on the most current.

How to search for keywords: Google Keyword Planner

Although it is not focused on really searching for keywords, because it is a Google Adwords tool to search for words for ads, the truth is that it does work well to find those keywords (or related) that will give you ideas for related topics or searches .

Übersuggest

It is one of the pages to search for most used words. And it is that, in addition to being free, offers you the possibility to find long keywords, which are the ones with the least competition, but with good results. In fact, through a short one, you can get many long ones that will also be able to contribute to your website or eCommerce.

How to search for keywords: Google Suggest

Surely you have ever typed something in the Google search engine and it has suggested words or phrases, right? Well, know that this can also give you an idea of ​​what users are looking for and, thus, create content to contribute your grain of sand in exchange for visits.

The same goes for the A box that appears below many searches where Google indicates other terms or searches that are often repeated in searches.