Having an eCommerce today is a good idea. It is the way in which you give visibility to your business on the Internet and allow other users to know about your business and can even buy you things that you have for sale. The problem is that promoting an eCommerce is not as easy as it seems. In fact, this is where most store owners "wander".
Therefore, to help you achieve your goal of being visible and also selling on the Internet, we have thought about bring you a series of proposals to promote an eCommerce. The goal is to reach the right people, that is, your target audience. And, for this, you do not have to use all sales channels, or promote on all sites, but rather know exactly where your audience is to bet on those channels where you find them. We help you?
Why you have to promote an eCommerce
Many think that having a website for your eCommerce is more than enough. But that's not true. To begin with, your design must appeal. For example, imagine that you need to buy seeds. And you have two different pages: one that is very well cared for and that seems easy to buy with them; and another that has better prices but it turns out that its aesthetics, and the buying process, do not end up liking you (because it is convoluted or because it does not seem very clear to you).
Obviously, you will choose the other, even if it is more expensive. So, The first step when having an eCommerce is to worry about it attracting.
And now, do you think that just by being on the Internet you will receive visits? You cannot wait for users to discover you, you have to go online for them. In other words, you have to promote your eCommerce so that users know that they exist. Otherwise, it will be very difficult for you to get sales, especially if we talk about businesses with high skills, such as video games, clothes, books, gifts ...
This implies that You have to dedicate time to it every day to be able to promote the business in the different channels which can be accessed (which we will see below). At first it costs a lot, but little by little you can get results. Of course, arm yourself with patience and plenty of time to move your business through "virtual word of mouth."
Ways to promote an eCommerce
Focusing on the reason why you have come this far, below we are going to discuss with you several ways to promote an eCommerce. All of them are valid, but it does not mean that you have to use them all.
Depending on the time you have, as well as your fluency on the Internet, you will be able to cover more or less ways of promotion. Why is it not good to take them all? Well, because you can overflow, especially if there are user responses that must be answered and you don't have time to do it. Therefore, to begin with, you must take it little by little and see the result. Then you can cover more and drop those that have not brought you any benefit.
Thus, the ones you can opt for are:
Social Media
It is a very common eCommerce promotion channel. In fact, many choose to have a Facebook page of the business to post updates there, to make the brand visible and to be close to a large number of people. With this you create a community. The problem is that Facebook is "hiding" the business. In such a way that, even if someone gives you a like on the page, if you post posts with external links, they will not be seen as much on the wall of that person who follows you, so, over time, they will forget that they do. .
In this case, it would be convenient to have the page but also invest in Facebook advertising, since with it you can make your business known to the public you are targeting and reach them. Of course, you should try to see what works for you since not all ads have the same result.
Youtube and videos
Although YouTube can be classified as a social network, we have decided to remove it from there because you are really limited in terms of interaction with other users (you can only reply to their messages, but there is no possibility of private messages).
Why do we tell you to use YouTube to promote your eCommerce? Because right now, videos are one of the most used channels to publicize an online business and to put a face to those who are behind. In addition, the visual attracts more than the reading of a text.
Thus, with the fact of being able to add links to your page, Qr codes (which I already predict that you will start seeing ads on television with those codes so that people can capture them with their mobile (in fact there is already one that does) ), as well as the possibility of even doing live shows, is a very original way to promote yourself.
Your own blog
Imagine that you have a florist and that you have created a website to sell online. Few people trust buying plants online, but there are also few who know how to care for these plants. So why not share your knowledge with them? In this way, you will get the person to try it by acquiring a plant from your business, but you will also be giving knowledge and making the other person learn what to do to take care of it.
And even if you don't believe it, blogging is still a very good SEO strategy. So we talk about positioning and experience in what you do, two key points to give added value when promoting an eCommerce.
Direct advertising
You are right. When you open a physical business, surely you invest some money in making banners or advertising in order to make yourself known. You can also pay to appear in magazines and newspapers, all with the aim of getting people to discover you. Well, you should do the same when promoting an eCommerce.
You need to take your advertising to the Internet channels. And these are not only the advertising of social networks as we have mentioned before, but also Google AdWords. These They allow you to geo-target through multiple ad formats to reach people.
How to promote an ecommerce: Collaborate with blogs
Or with pages. Imagine you have a psychology business. You can write articles for another psychology blog in exchange for being allowed to promote your business. Is about get traffic from those pages that are already better positioned than you. In addition, you will make them know your training and experience while you will be collaborating with other websites on the same topic as your business.