According to data published by IAB Spain, Spanish users of Facebook they consult the network daily, and what they use Instagram y Twitter they connect 4 and 5 days a week respectively. In addition, according to data presented by Oxatis, 51% of fans of a Facebook page are willing to buy your products. These data reinforce the importance of working on the presence of a eCommerce in the social media.
That is why an eCommerce must publish content regularly on its social networks, since it is vital to keep the attention of Internet users and take advantage of the benefits of having an active community. But the social networking An online store is not something that should be left to chance, but should be done following a strategy that includes effective time management.
The eCommerce solution experts in eCommerce oxatis give us the keys to an effective strategy to increase and optimize sales by optimizing the use of social networks based on a basic principle: simplify the animation of social networks to save time to invest in the tasks required by the online store without giving up the quality of the published content.
Plan your posts
Planning your social media posts is the most effective way to save time and the basis for creating a content strategy. To plan the publication of content on social networks there are different tools. Oxatis recommends using Hootsuite or Buffer.
Hootsuite It is an essential tool for managing accounts on social networks. It is free, although there is also a more complete paid version. Its interface allows you to manage different social networks simultaneously, such as Facebook, Twitter, LinkedIn, Google+, Instagram, Foursquare (and others such as MySpace, Mixi and WordPress). Hootsuite's biggest advantage is its ability to integrate flows from different social networks and how easy it is to schedule posts. A complete tool in a free version and even more powerful in a paid version.
buffer It is also a free tool for planning posts. It differs from Hootsuite in that it does not allow adding the flow of information. It is very easy to use: just create an account and add the different profiles. You can choose if you want to plan your posts from Google +, your LinkedIn profile or page, Twitter or your Facebook page or group. If you use the paid version, you can also post photos on Pinterest.
Analyze the statistics of your social networks
To optimize the results of your social actions it is essential that you use statistical analysis toolsor, like Facebook Insights or Google Analytics.
Facebook Insights is an especially useful tool to analyze the results on Facebook. To be able to use it, you need a professional profile and a fan page. The tool allows you to follow the evolution of a series of statistics for a specific period of time, such as monthly active users, new "likes" of the page or impressions of the flow of publications, among others.
Google Analytics it is another fundamental option to analyze statistics. It is free and allows access to a large amount of useful data to optimize your online presence and your marketing actions. In the menu on the left, click on 'Acquisition', then on 'Social networks'. In this way, you can access the different statistics that allow you to carry out an analysis of your presence on social networks, which platforms provide the most traffic, conversion, etc.
Use content curation and analysis tools
With the use of analysis and content curation tools it is possible to improve the competitiveness of an eCommerce. Scoop.it or the Google alerts service are two very useful tools for this.
scoop.it it can help in market analysis, but it is not the only thing. It also allows content curation and the ability to easily share them through social networks. In other words, Scoop.it offers you the possibility of creating a "diary" of personalized themes and, later, publishing the articles on media such as Twitter, Facebook, Tumblr, LinkedIn, WordPress and Buffer. In this way, you can create a community around a topic of common interest and take the opportunity to publish current information on social networks. Thanks to a «bookmarket» located in the navigation bar, you can «scoop» articles so that they can be added to your Scoop.it account and classified on the chosen topic.
All the google alerts They are messages sent automatically by Google when there are new results that correspond to a previously defined search. It is a powerful tool to analyze the market, very easy to use and that allows you to obtain the latest news about the competition or about a product, as well as to receive an alert when Internet users publish elements that refer to a website.