There is no doubt that one of the keys to the success of a digital publication or newsletter lies in the task of optimizing wordpress images. To the extent that it can help us achieve the objectives of increase the number of subscribers or users. So that in this way, in the end we are in a better position to market our products, services or articles. Much more than what can be penalized from the beginning.
Within this general context, this professional task is not very complex to carry out from now on. It will require a little imagination and a good dose to plan a design that in the end can surprise everyone with its innovation and above all avant-garde. Being an action that will be very relevant for the external image of the store or online business that you direct at the moment.
While on the other hand, no less important is the fact that the process to optimize wordpress images can become a business strategy highly effective to improve image to customers or users. Even with the aim of making them loyal from this moment on. Where you can use several systems with which to fulfill a good part of the wishes in this facet in the professional activity within your sector.
Optimize images in WordPress: its advantages
Optimizing images in WordPress is essential to improve the loading speed of a site, a theme that I pay special attention to when designing a website. There are a number of pages, tools and plugins to improve the WordPress WPO, that is, reduce the loading time of a website.
From this very special approach in digital commerce we are going to offer you different options to optimize images in WordPress, including plugins, web tools and image editing programs. Let's see what are the characteristics and peculiarities of each one:
Image Optimizer
This plugin takes care of automatically optimizing your images as they are upload to your website. With it you can optimize the images you have already uploaded, automatically convert your images to the file format that will produce a smaller image size, and also compress images in PNG and JPG formats.
With this strategy it can lead to the end that you can achieve your goals in a shorter space of time. With results that can be very effective to reach a greater number of people and in this way you can enhance the commercial brand that you represent. From this point of view, you can improve performance in your professional activity.
Short pixels
It is one of the last tools to compress images that I have known, thanks to the fact that its developers contacted me and offered to try it. Is available in two modalities different: web version and plugin for WordPress. You must bear in mind that it is a "freemium" tool, that is, it offers the possibility of compressing up to 100 free images per month, but from that amount it is paid, although it has some really interesting plans.
If you choose install the plugin, you will have to link the tool with its API and, once you have done it, you can start using it. This is a more innovative method than the rest because its effects are more immediate and in some cases even more decisive from any kind of commercial approach.
compressor
It is a powerful web tool that I use regularly to reduce the weight of images without losing quality. That is, before uploading a photo to WordPress, I compress it with this tool and then upload it (in the case of very large images) so that it can then be optimized again with the plugin that I have installed.
As for its operation, it is very simple. You just have to select an image that you have saved on your computer and download it once the optimization process has finished, which is usually very fast, although it varies depending on the weight of the photograph.
From a position that is aimed at all kinds of users, even the most demanding who want to optimize content in a more optimal way. Because it is one of the objectives that is ultimately about. While on the other hand, it requires less monetary efforts than through other instruments with similar characteristics.
Use state-of-the-art images
Even more innovative is the proposal to apply these resources so closely linked to this kind of content. As for example, the publication of images with next-generation formats. Formats such as JPEG 2000, JPEG XR, and WebP compress images better than PNG or JPEG formats, making them download faster and consume less data.
Another variant is the one that has to do with the codifying images efficiently. Optimized images load faster and consume less mobile data. This message refers to the size in bytes of the file with the image. With Squoosh.app you can get a good optimization in this regard.
In both cases, there are many benefits that from now on can be achieved in a rational and balanced way. As for example, the following that we are going to expose below:
- It helps to achieve a much more aesthetic image than through the different resources available to users.
- It allows to improve all the contents not with much effort so that in this way the contents can be promoted before third parties.
- It is a strategy in digital marketing that generates very tangible benefits and that are being imposed in recent years.
- Eliminate duplication of customer data information in each payment environment.
- Optimizing a file is the process of reducing the size to speed up the loading time. This compression can be lossy or lossless.
The Image Optimizer plugin
From this digital support there is no doubt that it optimizes your images automatically and without loss as you upload them to your site. You can also optimize WordPress images that you have previously uploaded.
One of the most relevant advantages is that the process of reducing the weight of the photos is carried out on your own servers by default, instead of connecting to an external service. This means that optimization tasks will take less time, which can be useful when dealing with large media libraries, as medium-sized files should take a few seconds at most.
To the extent that it includes a massive photo optimization tool, and individual images can be compressed by opening your Media Library in list view format, where each file will appear with an individual button to perform this operation in a more rational way. and balanced from all points of view.
Optimize it with your own resources
Another of the most brilliant strategies for optimizing images in WordPress is based on some of the online platforms that allow you to do this very effectively. With the added advantage that your results are very satisfactory and also it will not suppose to the users an excessive effort from the monetary point of view. While on the other hand, it will be achieved that in the end this work can be developed from a much more personal approach than through the models that we have previously exposed.
The advantages generated by this very special strategy are very varied and diverse in nature. Among which are the following features that we are going to show you below.
You can adapt this professional task to the business to which you are going to dedicate yourself within the digital or online segment. With a much more specific treatment than before.
It is a system that adjusts very well to the real needs of small online business owners or, failing that, for those who are going to start carrying it out.
It is a very original way so that in the end you can optimize images in WordPress with greater originality than in other scenarios. This is because it will be a strategy that you will take care of yourself, without external influences of any kind.
It may cost you a little more at first to reach the objectives set, but when you do, you will be more satisfied with the results that will be generated from this very special task.
It is a very special design that you can start from this precise moment, where it will be your own worth that in the end determines how far you want to go.
You will not have to buy other online formats that have become one of the habits that have changed in recent years.
And finally, to come to the conclusion that it is a task that has actually been very worthwhile and that it is after all one of your most desired goals.