A fan page, also called a fan site, fansite or fan page, it is a page destined to something specific, from a book, to a music group, to a video game. It is not the same as a personal website, so its administration is also different. And the fact that they usually publish the latest news or photos on a topic, download multimedia content, chat with other users, or through forums where fans gather on the topic at hand, often make them take shape. blog.
It is a fact and it is also studied, that This type of page often serves as a vehicle for more aggressive commercial purposes. from other official fansites. In fact, most out there are not. And if it is used well, one can get benefits for their own products, taking advantage of the power that social networks like Facebook can have. Currently, one of the most used and that works best.
How to create a fan page on Facebook? Step by Step
A fan page has the main difference from a common Facebook profile the fact that many people, even millions of them, can follow you. To carry out this process, the following points and order must be followed:
- The first is to enter Facebook, and in the upper menu to the far right, there is an icon of an inverted triangle. You have to click on it, and a drop-down appears. You can create groups, ads or what interests us, "Create page". We click there. The current link to go direct would be the following https://www.facebook.com/pages/creation/ .
- Then you have to select, what type of page we want to create in relation to what we are going to do. If it is a page related to our company, product or brand that we want to sponsor, you will select the first box. In case you want to create events, share things or a page of a public figure, you will select the box. But in view of the fact that it may be to promote your company, a product or your own brand, you will opt for the first option.
- We begin to fill in the form. At the beginning, the name of the page, that is, the name that you are going to give your fan page, can be the name of your business, company or undertaking. Then you will have to place the category. You must write and choose between the suggestions, which word defines more what you will project on your fan page.
- Depending on the type of page you have selected, can ask you for the address, and the phone number. The telephone is optional.
- Image for the profile. This will be the next thing it will ask you for. In the event that you have it ready, you can upload it directly, and if not click on skip, because later you can upload it anyway.
- Cover photo. As in the previous case, if you have it ready you can upload it, and if not you can do it later.
- Customize the URL. Once inside your created page, in the menu on the left you have a drop-down with an option called "information". There you can create the username to customize the URL. If you can't, it's normal, it takes 25 followers for Facebook to allow you to do it.
Immediate possibilities of your fan page
There are many possibilities that your fansite will provide you almost immediately. As in a personal profile, you can write and publish content with video, photos, events, and everything that is related and consistent with the purpose for which you created the page.
The most interesting option is that you can select your audience or promote your page to attract followers. Also inviting your friends. Every time you post something, all the people who are following you will see it reflected on Facebook, and also the other way around. You can insert a Like Box o Widget on your WordPress or website to get likes on Facebook, with which you can keep up to date all those who have been interested in your website.
Advantages of having a fan page
- Build customer loyalty. The first advantage that you get from a fan page is being able to retain your customers. Strengthen the ties between supplier and customers. Most people spend more time with their Smartphone in hand than in a store, with a special emphasis on social networks. Knowing what they like will help you define your strategy and focus on your product or brand.
- Increase web traffic. Traffic will increase for each publication that you dedicate to your fan page, by attracting all those who have been able to see that new content has been uploaded. The increase in traffic to your website will take us to the next point.
- SEO improvement. It is not forbidden to link links to the website that is being discussed, so it will generate greater visibility. By attracting more visits, SEO will improve, so search engines will also improve rankings.
- Maintain a more personalized contact. The communication that can be established on the wall of your fan page will generate stronger relationships. Depending on the appropriate level of privacy, they can be sent from private messages to publicly reply to your followers. It is advisable to always answer with kindness and patience, in this way you will also improve the brand image.
- Manage reputation crisis. It is not frequent, but it can happen even in the best houses. The fact that? Make a mistake and see your reputation for yourself, the company, or whatever you are dealing with compromised. A good channel to find out when something is wrong is the fan page, and the problem can even arise from there. Approaching the problem correctly, looking for the root of the focus, and handling the situation correctly, can give transparency and highlight the spirit of doing things right.
- The data that is provided. For free, Facebook will give you metrics and statistics on the traffic that has been generated on your fan page. Also the use and interactions that your publications have generated. In addition, it has subdivisions to deal with advertising and marketing.
Create a fan page in which we dedicate a little time, it will generate benefits, the opportunity to strengthen relationships with our clients, and know what they demand of us. An advantage that will allow us to improve our brand image, and in parallel a tool to understand how well we are doing our job.