The e-commerce segment It is a very competitive field because if a customer does not like your site, they simply look for another online store where they can buy their products. Therefore, if your goal is to get more customers and attract their attention, you must make sure that your ecommerce site helpful and so easy to use for the customer as possible.
Call to action and registration buttons
It is best to avoid long registration forms that can discourage anyone from subscribing. It is best to use a call to action as well as registration buttons as this is well known, it helps to get better conversion rates and of course it is also good for the usability of the site.
Possibility of buying without registering
There is no doubt that one of the things shoppers hate the most is the tedious registration process before finalizing their purchase. A good idea to make the site more usable is to allow buyers to purchase the products without registering. Then you can ask them to register so that the next time their purchase process is even easier.
Include a search function
The search functionality helps customers find what they are looking for, which means that their shopping experience becomes more satisfactory. This feature is highly recommended for an Ecommerce website that has a wide variety of products and by adding the ability to filter the results, the process can still be faster.
Navigation route
A breadcrumb trail helps shoppers know where they are in the buying process and the number of steps they need to complete in the process. A breadcrumb also allows them to go back to the previous step, correct their information, or even restart the entire purchase process.